Social Media Officer - Health Equals

Social Media Officer - Health Equals

Salary: Up to £37,002 per annum plus excellent benefits.

Contract: Permanent

Hours Per week: 37.5 hours per week, you will be required to work in person a minimum of two days per week in line with our hybrid working model.

Our Foundation

We are an independent charitable organisation working to build a healthier UK. Health is our most precious asset. Good health enables us to live happy, fulfilling lives, fuels our prosperity, and helps build a stronger society. Yet good health remains out of reach for too many people in the UK and services are struggling to provide access to timely, high-quality care. It doesn't have to be like this. Our mission is to help build a healthier UK by:

1. Improving people's health and reducing inequalities
2. Supporting radical innovation and improvement in health and care services
3. Providing evidence and analysis to improve health and care policy.

We aim for excellence across our work and will achieve this by producing research and analysis, shaping policy and practice, building skills, knowledge, and capacity, and acting as a catalyst for change. Everyone has a stake and a part to play in improving our health. By working together, we can build a healthier UK.

About Health Equals

Falling under the Health Foundation's work to improve people's health and reduce inequalities, Health Equals is the UK's campaign for improving health opportunities. Made possible as a strategic initiative of the Health Foundation, we're a group of people and organisations campaigning to make sure the things we know shape health and wellbeing are at the heart of policymaking and practice, so everyone can experience a healthy life and the opportunities that brings.

About the role:

We are looking for a Social Media Officer to work as part of a small, start-up style team on our public campaigning initiative. This role provides an exciting opportunity to lead on our social media presence, ensuring that our always-on and time-limited public campaigns catch the attention of the public and policy makers across Facebook, Instagram, LinkedIn and BlueSky.

In this role, you'll use your skills to schedule, design, deliver and monitor creative and engaging social media content that helps Health Equals to build its online presence and following, supporting its objective to raise awareness of how our health is shaped by 'the building blocks of health'. As well as driving engagement with our public campaigns, you will lead on curating compelling evidence-based content from our 28 member organisations and wider supporters.

About you:

You will be part of developing a clear voice and powerful communications that reach audiences across the public, private and third sector. Ultimately, you'll contribute to building a new narrative about how health is shaped, as well as building pressure for policies across government that put good health and wellbeing at their heart.

We think this role is for you if you have excellent content creation skills and are adept at finding opportunities to reach broader audiences in innovative ways. You will enjoy keeping your finger on the pulse when it comes to trends and debate online, and know how to work with opinion formers, communities and influencers to produce quality content that resonates with target audiences.

You'll be a confident communicator with excellent writing and editing skills, experienced in tracking performance and using insights to improve results, and be seasoned at working with colleagues to understand complex subjects and turn them into public friendly, accessible content, have experience using design software and working to brand guidelines is also key to success in this role. We think this role is for you if you have excellent content creation skills and are adept at finding opportunities to reach broader audiences in innovative ways. You will enjoy keeping your finger on the pulse when it comes to trends and debate online, and know how to work with opinion formers, communities and influencers to produce quality content that resonates with target audiences.

How to apply

Our priority is to find the right individual for each opportunity. We are dedicated to building an inclusive workplace that values diversity and invite you to find out more. You can find the job description for this role here. If you would like to apply, please submit your CV, and answer the following application questions. Please note that your application will only be accepted if all of the questions are answered. These should be answered in number order:

1. What do you understand about our work at Health Equals, and what attracted you to apply to work for us? (250 words maximum)
2. Can you provide an example of a social media campaign you have managed that successfully increased engagement and following? Describe the campaign, strategies you used, and the outcomes achieved. (300 words maximum)
3. Describe a time when you had to handle a negative comment or a social media crisis. How did you address the situation, and what steps did you take to resolve it while maintaining the organisation's reputation? (300 words maximum)
4. How do you track and analyse social media metrics to assess the performance of content? Can you share an instance where you used these insights to make recommendations for improving engagement and reach? (300 words maximum)

To apply, please visit our website via the button below.

Our commitment to Inclusion and Diversity

We are committed to an inclusive hiring process, where every candidate has the chance to showcase their unique skills and experience in an accessible, and supported environment, to ensure that we can make the best appointment for each job on merit. We welcome applicants from all backgrounds and encourage those from underrepresented groups in this field to apply to us.

We have identified three diverse groups, in particular, we want to achieve a better balance across our organisation between men and women, increase representation of people from black and ethnic minority backgrounds and recruit more people with disabilities. As part of this commitment, we particularly welcome applications from these groups. Apply to join our team and let's work towards building a diverse and inclusive workplace together. If you require any support through this process, please contact

Help us work together to make the recruitment process and potential future employment more accessible and enjoyable for you.

Closing date: 31 March 2025, 23:59.

Interview date: W/C 9 April.