Senior Specialist Growth Marketing

Functieomschrijving

As Growth Marketing Specialist you are responsible for developing, executing and optimizing regional targeted marketing campaigns that build awareness, influence decisions and drive qualified leads to the inside sales team. This role reports to the regional Senior Growth Marketing Manager.

• Develop and implement long-term campaign strategies to influence the decisions of new and existing customers and manage the end-to-end process of planning, launching and monitoring regional marketing campaigns.
• Identify what pieces of content need to be created to support the campaign journey and adheres to industry best practices for targeting the audience at the right point in their buying journey.
• Responsible for the development of regional-specific material to support demand generation.
• Work with cross-functional and cross-regional teams to execute campaigns effectively and ensure consistency in the branding, messaging and processes.
• Develop a deep understanding of audience behavior, analyze each stage of the sales funnel and collaborate closely with the sales teams to respond to buyer intent effectively.
• Develop and maintain formalized procedures for campaign testing, reporting and continuously improving ROI.

• Bachelor's degree or higher in Marketing, Business or a similar field
• 5 year's of experience in the marketing field
• Experience with lead generation and campaigning
• Excellent communication and collaboration skills.
• Deep understanding of (online) marketing tools/programs, such as Pardot, Salesforce and Microsoft Office.

• Period: asap - 3 months
• Hours: 32 - 40 hours per week
• Location: Venlo (hybrid - 1 day per week at location Venlo)