Senior Media - Marketing And Communications Manager

Senior Media - Marketing And Communications Manager

UKIM is one of the premier faith based civil society organisations working in the UK to serve the needs of the Muslim community in the UK. UKIM is going through a major organisational reform to re-establish itself as an effective civil society organisation and fulfil its mission. The reform includes major changes at governance and executive level and relocating its Head Office from London to Oldham.

The job holder is expected to provide inclusive and visionary leadership that inspires, engages and motivates employees, supporters and partners. To deliver UKIM s vision and mission and to develop the organisation s leading position within UK s civil society community.

Applicants should be sympathetic to Islamic principles and values and have a solid understanding & experience of Muslim communities in the UK.

Brief about the role

UKIM is looking for an experienced individual with demonstrated relevant experience of media engagement, marketing (including digital), communications with internal and external stakeholders, along with suitable relevant qualifications, diverse skills and sector knowledge.

The Senior Manager Media, Marketing and Communications will be overall responsible for the various functions/ scope of the Media, Marketing and Communications Department, including administrative matters, human resources aspects, budget preparation, monitoring & reporting, along with providing strategic leadership to the team, setting objectives for the team members, monthly 1-2-1 performance reviews, develop teams, develop fundraising campaigns/ coordinate fundraising activities/ appeals, prepare work plans against organisational strategic objectives and prepare quarterly reports for the Trustees.

Main Responsibilities:

• To support the Executive Director to strategise and lead on related organisational development activities and projects, for the whole UKIM.
• Admin Aspects: To be responsible for admin aspects in relation to the departmental work.
• Leadership & Supervision: To provide leadership to the dynamic team and keep an oversight on the performance of the team members on regular basis, provide guidance and supervision as required, to organise monthly 1-2-1s with the team to provide support in achieving their objectives.
• Strategy: To develop and implement an effective and coherent Media, Marketing & Communication Strategy along with work plans, defined Key Performance Indicators (KPIs) to monitor departmental performance for supporting the work of the charity among the general public, potential strategic partners and donors and provide clear goals around communication and brand awareness. Implement a social media strategy that is integrated with wider team projects and ensure consistent messaging is shared across all platforms.
• Coordination: Oversee UKIM s media, marketing and communications activity across all departments. Coordinate media, marketing and communications, marketing and fundraising activities on all platforms; including website, social media and internal/ external newsletters, for all departments of UKIM.
• Marketing: Marketing all departments of UKIM to different audiences to raise the profile of the Charity in support of its strategic aims.
• Partnerships: To identify strategic media & marketing partners and engage with the relevant stakeholders to enhance the UKIM s profile within the sector.
• Campaigns (Digital): To develop various media & marketing campaigns by engaging all relevant platforms (social media, print, electronic and others) for enhancing UKIM s virtual presence, community outreach and public engagement, for UKIM s brand recognition, brand promotion within the third-sector including businesses etc.
• Branding: Act as a brand champion: developing core messaging guidelines to include organisational style guide, tone of voice, etc. and advising others to ensure that all content and messaging is on brand.
• Publications: Provide oversight of publications and materials, ensuring brand guidelines are followed. Work with the team to produce engaging content for internal and external blog posts, videos, podcast, newsletters and other forms of media to be shared across all platforms. Provide in-house design for publications and promotional materials as required.
• Budgets: To prepare departmental budget, monitor progress of income targets and expenses incurred. Prepare quarterly reports for the Executive Director and Trustees and present the progress to Public Affairs Committee by sharing dashboards with relevant KPIs, income streams and expenses incurred.
• Working as part of team: To work with other Heads and Managers to ensure effective delivery of all media, marketing and fundraising campaigns and activities.
• Communication: To effectively communicate with other departments to coordinate and streamline all media, marketing and fundraising activities.
• Management: Manage a dynamic team to ensure UKIM s International, UK and other programmes/projects maximise in their fundraising income.
• Horizon Scanning: To undertake horizon scanning, to continually review the sector trends, identify new opportunities/ ideas, approaches, active engagement of youth, women and others in UKIM s activities.
• Regulatory Compliance: To comply with the regulatory bodies guidelines including FRSB, ICO (including GDPR), Charity Commissions etc.
• Reporting: To be able to produce Brief Reports regarding departmental activities and plans.
• Complaint Handling: To handle and respond to any complaints received in a timely manner.
• Press Releases: To prepare timely press release(s) by responding to any news/ activity related to UKIM s work, getting it approved and uploading on UKIM s website.
• Recruitment: To undertake recruitment (as required) for casual workers engaged during campaigns/ appeals.
• Website: To ensure that all fundraising campaigns/ events information is always up to date on UKIM s website and is aligned with the CRM system and with the Finance systems. Work with the UKIM team to develop and maintain website content.

Person Specification:

• Education at a minimum of Graduation, Masters in preferable in relevant field/ discipline.
• Experience of raising a charity s profile through developing and delivering creative, engaging social media and digital communications.
• Experience of working in a creative communications role, marketing and/ or media.
• Experience of brand development and communications strategy design and implementation.
• Experience of managing a WordPress website CMS, including Search Engine Optimisation (SEO), site navigation, Gutenberg page structuring.
• Experience in copywriting, editing, and proofreading.
• Experience of videography, photography and editing.
• Experience of developing podcasts, case studies.
• Excellent writing skills and ability to consistently create content that is clear and engaging.
• High level of digital competence and creativity to support strategic goals.
• Demonstrable competence in Microsoft Word, Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
• Proven media, marketing and communications experience.
• Experience in managing budgets.
• Experience in developing team strategies and plans.
• People management experience.
• Knowledge of varied funding sources and structures and BME and faith-based communities.
• Extensive knowledge of a wide range of fundraising, media engagement, marketing and effective communications techniques.
• Understanding of the Charity Act and other legislation affecting fundraising ventures.
• Inter-personal communication skills.

Make a Difference Join Our Team

Help transform lives in the UK and abroad. If you are a talented and motivated professional who shares a strong commitment to UKIM s values and mission, we would love to hear from you.

Important Information:

• We can only accept applications from candidates who are already eligible to work in the UK.
• We are unable to progress applications that require sponsorship.
• Applicants must be sympathetic to the values of UKIM.
• Only shortlisted candidates will be contacted.
• UKIM is an equal opportunities employer.

Please note that we may close this vacancy early if we receive sufficient applications from suitable candidates and we only contact applicants who have been shortlisted.

You may have experience of the following: Fundraising Manager, Senior Fundraising Executive, Senior Fundraising Officer, Fundraising Officer, Head of Fundraising, Charity, Fundraising Director, Marketing Manager, Marketing Operations Manager, Communications Manager, Charity, Charities, Not for Profit, etc.

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