Marketing Coordinator

We have an exciting opportunity for an experienced Marketing Coordinator to join our team in Birmingham, with hybrid working (two days a week in our Birmingham office and three days working from home). In return, you will receive a competitive salary of £30,000 - £34,000 per annum depending on experience.

NGA is an independent, not-for-profit national membership organisation for state school governors, trustees and governance professionals in England. Our work aims to improve the educational standards and wellbeing of young people by increasing the effectiveness of governing boards and promoting high standards. As expert leaders in school and academy governance, we provide information, advice, guidance, professional development and e-learning.

About the role:

As our Marketing Coordinator, you will support the planning, execution, and evaluation of marketing campaigns that promote services, resources, events, and membership, growing our reach and engagement across the education sector.

Benefits of working for NGA:

• 25 days annual leave + bank holidays + 3 days Christmas closure (increases to 26 after 3 years continuous service and to 27 days after 6 years service)
• 7% pension contribution
• Flexible working arrangements
• Employee assistance programme (Wellbeing support)
• Cycle to work scheme
• Option to buy and sell annual leave
• Railcards for qualifying staff
• Healthy CPD budget

Key responsibilities of our Marketing Coordinator will include:

Marketing Campaigns & Promotions:

• Develop and implement an annual marketing strategy for all NGA services including membership and Learning Link, aligning with NGA s overall strategy
• Inform the development of strategy by conducting market research, including competitor analysis and market scanning, to identify new opportunities for NGA

Content Creation & Digital Marketing:

• Create marketing materials and content, including copywriting to promote and share NGA s products and services across multiple channels
• Support coordinating social media accounts, creating and scheduling posts to boost engagement

Email Marketing & CRM:

• Create email marketing campaigns using NGA s marketing and email platforms, incorporating automation strategies to optimise engagement and lead generation
• Analyse email performance metrics and optimise future campaigns

Web Content, SEO and Market Research:

• Maintain and update NGA s website content for accuracy and engagement
• Implement SEO best practices to improve search engine visibility and rankings

Event Promotion & Support:

• Support marketing efforts for NGA events, including conferences, training sessions, and webinars.
• Coordinate event-related marketing materials and support delegate communications

Be an active member of NGA:

• Contribute to the delivery of NGA s marketing communications plans.
• Attend and contribute to staff meetings, web project meetings and marketing and communications meetings.

What we re looking for in our ideal Marketing Coordinator:

• Proven experience in marketing, communications, or digital content creation
• Strong writing and editing skills for engaging content
• Social media management experience (LinkedIn, X, Facebook)
• Knowledge of email marketing platforms and automation (Mailchimp, Dotdigital, etc.)
• Basic understanding of SEO and website content management (e.g. WordPress)
• Strong analytical skills in campaign performance and marketing metrics

If you feel that you are the right candidate for the role as our Marketing Coordinator or would like to find out more information about the role, then please click apply now. We d love to hear from you.