Senior Marketing and Communications Manager

We are seeking a passionate, driven and strategic Senior Marketing and Communications Manager to join our small team. The successful candidate will be responsible for developing and implementing strategic, ethical and high-quality communication and marketing strategies to raise awareness, engage stakeholders, and drive support for our mission and projects. This is a broad-ranging and exciting role, with opportunity to shape and manage this crucial area of the Foundation s work.

Key responsibilities

- Working with Senior Leadership, develop and deliver integrated marketing and communication strategies to promote the Foundation's initiatives, events, and fundraising campaigns.

- Manage the delivery of high-quality, sophisticated communications and marketing materials including external-facing reports, brochures, imagery, videography, press releases, slide decks and stationery.

- Ensure that all communications and marketing materials adhere to robust ethical communications principles.

- Manage the marketing and communications annual planning calendar, in alignment with wider Foundation activity and external events.

- Manage the Foundation's digital presence including website maintenance, social media planning, email newsletters, press releases, and marketing collateral.

- Oversee the Senior Social and Content Executive s work for the Foundation.

- Liaise with colleagues and external stakeholders to gather plans, stories, testimonials, and impact data for use in marketing materials and communications.

- Manage brand guidelines and brand book project, working with agency partners.

- Strategically grow the Foundation s database for relevant audiences.

- Monitor and analyse marketing performance metrics, including website traffic, social media engagement, email open rates, and campaign effectiveness.

- Manage marketing budgets, consultants, contracts, and supplier relationships effectively to ensure value-for-money and optimise resources.

- Stay informed about charity trends, best practice, and emerging technologies in marketing and communications to enhance the Foundation's outreach efforts.

- Actively participate in line management meetings, performance reviews, team meetings and away days.

- Prepare and deliver presentations and reports for the Founders, COO and other senior roles, as necessary.

- Ensure that project management systems, the organisational CRM, impact measurement documents and other internal databases are kept updated.

- Commit to ongoing personal learning and development.

- Contribute to the planning and delivery of Foundation-wide events, including the annual Amazon Gala.

- Line-manage staff and consultant roles, as necessary.

- Fulfil any other reasonable requests to support the best interests of The Caring Family Foundation.

Person Specification

Essential

- Commitment to the Foundation's values, vision and mission.

- Significant experience in a comparable communications and marketing role, ideally within the not-for-profit sector.

- Ability to think strategically, whilst also delivering operationally.

- Strong writing and editing skills, with the ability to craft clear, compelling and attractive content for diverse audiences.

- Strong understanding of, and demonstrable commitment to, ethical communications principles.

- Proficiency in digital marketing tools and platforms, including website CMS, Canva, Mailchimp, Marketing Cloud, email marketing software, social media management tools, and analytics platforms.

- Proactive, driven and able to confidently take initiative and make appropriate decisions.

- Excellent interpersonal and relationship-building skills, able to collaborate effectively with diverse stakeholders both internally and externally.

- Commitment to values-led people management.

- Highly organised, able to prioritise effectively and display clear problem-solving abilities.

- Strong design skills, with a creative flair.

- Outstanding spoken and written English, with careful attention to detail and advanced proof-reading skills.

- Permission to work in the UK.

Desirable

- Extensive experience of working within the not-for-profit sector.

- Experience of working within a small organisation, with responsibility for broad-ranging work and deliverables.

- A degree-level qualification in a relevant field, such as marketing, communications, public relations.

- Portuguese language skills.

Safeguarding

The Caring Family Foundation is committed to robust safeguarding of children, survivors, staff members and partners.

All staff members must uphold our values, best practise and comply with organisational policies and processes, including our Code of Conduct and our Safeguarding Policy.