Director of Income Generation & Marketing

We are delighted to be supporting Rainbows to recruit a brand new Director of Income Generation and Marketing into their senior leadership team.

The Charity

Rainbows provide comprehensive care and support for babies, children, and young people with serious and terminal conditions, as well as their entire family, throughout the East Midlands.

Our care services are diverse and designed to meet a range of needs. This includes palliative and end-of-life care, which ensures comfort and dignity during the most critical stages of illness. We also offer specialized symptom management to help control pain and other distressing symptoms, emergency care for urgent situations, and respite care, giving families a much-needed break. Additionally, we provide short breaks to support families in need of rest and recovery.

Our care is available in various settings to suit the needs and preferences of each family. These include our Hospice, which offers a warm, supportive environment; home-based care, allowing families to receive assistance in the comfort of their own home; and care in hospitals, working alongside medical teams to ensure continuity of care no matter where it is needed.

Our holistic approach ensures that we are there for the whole family at every stage of their journey. Our Purpose Simply put, we re here to brighten short lives, and support families, wherever they are.

Our Vision

Everyday we brighten short lives by providing the Rainbows Experience wherever it is needed. We are a beacon of warmth, comfort and support. Our purpose goes beyond providing care; it is about helping families to thrive.

Enabling them to seize every moment together, so as to create memories to hold close, today and tomorrow. We are facilitators of joy, designers of cherished moments and champions of resilience. As we extend our arms wider, reaching out to touch more lives, our culture must evolve. We must adapt and embrace change as we grow beyond our hospice and further into our community. Every member of our team is a vital golden thread that connects our organisation. United by a shared dedication and commitment to making a difference for those that we support.

To be at our best, we will need to work as One Team, collaborating and recognising the impact that we each have on the experience of the families that we support, as well as our colleagues and partners. We will need to be People Centred, showing up with compassion, empowering all of us to be resilient in the face of challenge. We will need to Aim High, continually learning, enabling us to become a pillar of the community and a centre for excellence. We will need to Own It, focusing our activities on those that will help us to improve lives, now and in the future. These are Our Values. Demonstrating them everyday will help us to make an even bigger difference. Brightening lives, together.

The Role

The postholder is responsible for the effective development and delivery of our Income Generation (including retail) and Marketing Strategies to ensure growth in income and in reach. Providing line management support to senior staff within the team, the postholder is also responsible for ensuring effective setting and management of budgets and compliance with regulations that apply to our fundraising activities. As part of the senior leadership team to contribute to strategic direction and day to day operational management of the charity.

Responsibilities;

• Responsible for the development and effective delivery of the income generation strategy, including retail to deliver growth in income.
• Responsible for the development and effective delivery of a marketing strategy that supports the organisational strategy and vision.
• To ensure that all staff are working to clearly defined objectives and have appropriate KPIs and are held accountable by their managers for their delivery.
• To provide effective leadership to Income Generation and Marketing staff that enables them to grow, learn and develop their skills
• Provide direction, expertise, guidance, vision, and leadership to all teams on income generation and marketing activities, in a way that enables the teams to own the delivery of strategy and plans.
• Lead on Risk management for all activities, ensuring risks are captured, mitigated and reported on.
• To Line Manage function leads in a manner that is both supportive and challenging, striving to achieve the best for Rainbows.
• Ensure that the analysis of data and performance is applied consistently to support decision making and future activity.
• Horizon scan and keep abreast of Fundraising and Retail Business innovations and developments, and challenge the teams to adapt to a changing environment to ensure income and contribution is maximised,
• To ensure that the Brand is championed, respected, and maintained in all Rainbows communications and activities.

Person Specification

• Senior leadership experience in fundraising at multi-million pound level.
• A demonstrable track record in delivering growth at a senior level in Income Generation
• Demonstrable track record of successfully leading, motivating, and developing a high performing multi-disciplinary team.
• Experience of developing and implementing strategy
• Track record of forecasting/managing significant income and expenditure budgets
• Working knowledge of CRM systems, databases, and data analytics with the ability to ensure insight is delivered in a consistent, accurate and timely manner.
• Outstanding influencing and supporter facing skills, with an ability to communicate confidently with high-level individuals, stakeholders, and decision maker

How to apply

Valued Recruitment is working exclusively with Rainbows to recruit for their growing team. We are an ethical recruitment company, intent on hiring inclusively and transparently.

To apply, we welcome a CV and a 1-2 page covering letter detailing your interest in the role.

Accessibility is incredibly important to us here at Valued Recruitment and at Rainbows. If you would like any accessibility amendments or support throughout the application and interview stage, please don t hesitate to let us know. No question or request is too big or too small. We want this process to be comfortable and enjoyable and a chance for you to bring your best self to the process.

Closing date: 5pm on Thursday 27th March.