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Salesforce Pardot Technical Lead
Posted 23 hours 17 minutes ago by Infoplus Technologies UK Ltd
Contract
Not Specified
Other
London, United Kingdom
Job Description
Responsibilities
- Designing and configuring complex marketing automation workflows, including email campaigns, lead nurturing programs, and customer journeys
- Collaborating with developers and other stakeholders to ensure seamless integration between Salesforce Marketing Cloud and other systems like Snowflake, AEM.
- Developing and implementing best practices for data management, segmentation, and personalization.
- Analyzing and interpreting data to measure the effectiveness of marketing campaigns and make recommendations for optimization.
Resource must have experience in at least 4 of the following.
- Salesforce Marketing Cloud Engagement (SFMC)
- Salesforce Marketing Cloud Intelligence (Datorama)
- Salesforce Marketing Cloud Personalization (Interaction Studio)
- Customer Data Platform
- Digital Asset and Content Management & Adobe Experience Manager.
- Experience in integrating Adobe Experience Manager (AEM) with Salesforce Marketing Cloud and other systems like Snowflake to create a seamless content management workflow.
- Proof MRM
Preferred Certifications:
- Marketing Cloud Consultant
- Marketing Cloud Developer
- Salesforce Technical Architect with Marketing Experience.
Infoplus Technologies UK Ltd
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