Marketing Manager

We are working with a fantastic membership association who are looking for a Marketing Manager for an immediate start for a contract role until May 2025.

The Marketing Manager will be responsible for managing the strategic planning and execution of initiatives aimed at enhancing engagement and participation in a professional membership offering, with a particular focus on attracting and retaining members.

Key Responsibilities:

• The Marketing Manager will develop and implement results-driven marketing campaigns, strategies, and plans to achieve the membership associations goals. This includes setting goals, planning, analysing data trends, identifying areas for improvement, adapting strategies based on insights, and managing budgets.
• The Marketing Manager will oversee the planning and operational delivery of a membership marketing strategy, coordinating the work of a cross-functional team, ensuring targets and KPIs are met, and adjusting plans as priorities evolve.
• Lead a team of marketing professionals, providing coaching and ensuring the effective execution of multi-channel marketing efforts across a range of products and services.
• Manage a comprehensive calendar of email marketing campaigns, promoting best practices, maintaining accurate and cleansed data, leveraging automation, and reporting on performance and impact.
• Oversee the development and maintenance of a library of photography, video content, and testimonials to support marketing activities.
• Serve as the brand custodian, ensuring the brand's visual identity, tone of voice, and positioning are consistently applied and evolve to increase awareness and loyalty within the sector.
• Represent the marketing team in internal and external meetings, providing insights on marketing activity, performance, and strategy while offering expert guidance as needed.

Key Skills and Qualifications:

• Proven track record of developing and executing integrated marketing strategies and campaigns across multiple media channels.
• Skilled in monitoring marketing performance and adapting strategies to meet objectives.
• Experience in membership associations and knowledge on membership acquisition and retention.
• Demonstrated success in a marketing leadership role, managing collaborative campaigns and initiatives.
• Experience coaching and developing team members
• Hands-on experience with email marketing and marketing automation.
• Expertise in budget management and KPI reporting to measure marketing impact.
• Ability to develop personas, map customer journeys, and create targeted messaging.
• Comprehensive knowledge of diverse marketing and communication channels.
• A can-do attitude and the ability to hit the ground running.

Additional information:

• A DBS check will be required for this role

What's on Offer:

• Hybrid Working: Enjoy the flexibility of both remote and office-based work. 1 day per week in the central London office
• Contract Duration: Immediate start until May 2025
• Salary: A salary of £44,400 pro-rated to the duration of the contract

To Apply:
Please send across a copy of your CV highlighting your relevant skills and experience for the role. One of our team will get in touch to provide further details and discuss the role in depth.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make adjustments to always ensure a fair process.