Marketing and Communications Manager

Marketing and Communications Manager

£45,864 pa plus excellent benefits

London WC1 and home-based

35 hours per week

The Marketing and Communications Manager is a crucial and influential role for the College as you will develop cross-channel, insights-led strategies that promote College products and services. You will raise the profile of the brand, grow revenue through membership recruitment and retention and drive audience acquisition and engagement.

Reporting to the Head of Creative, Content & Marketing, you will independently and proactively plan and deliver strategic marketing and communications campaigns, working collaboratively with the Marketing and Communications team to produce high-quality, engaging and effective content across the College's website and social media as well as through email and other publications.

As Marketing and Communications Manager, you will work with the Events team to build awareness, attendance and engagement at all College events, including the College's flagship annual conference, whilst also supporting the Educational & Learning team to drive course attendance, awareness and satisfaction, assisting with the development and promotion of new initiatives.

With a good standard of education and an expert in project management, you should be able to plan and develop strategic marketing and communications campaigns and have demonstrable social media marketing experience.

You should have advanced analytics, reporting and campaign optimisation skills and be adept at email marketing, having experience with A/B testing and list segmentation.

A knowledge of GDPR standards and best-practice along with an awareness of Persona development and customer journey analysis are essential.

Line management experience, excellent stakeholder management skills and a background in a membership organisation would be desirable.

The Royal College of Paediatrics and Child Health sets and maintains standards for the education and training of all doctors working in paediatrics and child health in the UK. We advocate on child health issues at home and internationally. Additionally, through a variety of activities, the College influences the quality of medical practice for children in hospital and in the community.

The RCPCH has more than 23,000 members and fellows and employs around 200 staff, most of whom work in our London office in Holborn. We have a Devolved Nations team operating from Northern Ireland, Scotland and Wales. Our College values: Include, Influence, Innovate and Lead, are important to us. These values ensure we bring out the best in each other, strive forward together to make the College a positive and dynamic place to work.

The RCPCH champions Equality, Diversity and Inclusion. Our workplace is inclusive, offering a supportive environment where staff can thrive. The College is keen to accept applications from people with protected characteristics. We believe that our staff should represent all of the diverse communities we serve. Join us to help realise our vision of a world where every child is healthy and well.

The College operates a flexible and modern working policy, whereby our colleagues work in the office for a minimum of 40% over a 4 week cycle and the remainder from home.

Closing date: 16 January 2025.