Legacy Marketing Manager

The Talent Set are delighted to be working with The Charity for Civil Servants to find their Legacy Marketing Manager.

This is a part time role, working 21 hours per week. The charity offers a flexible working environment from their office in Cheam, Surrey with hybrid and remote options available.

The Legacy Manager will play a key role in delivering the legacy programme; developing and implementing campaigns and initiatives to encourage and steward enquirers, pledgers and those who give a gift in their will. Having worked with a consultant to develop a strategy, proposition, guide and free will offer we are looking for the right person to lead and grow the legacy programme

Key Responsibilities:

• Drive the development and implementation of the Legacy strategy, ensuring cross organisational engagement & collaboration.
• Manage the Legacy budget, ensuring income and expenditure targets are achieved.
• Grow the legacy pipeline through innovative and creative legacy campaigns and promotion.
• Create and manage supporter journeys that increase trust, satisfaction and lifetime value.
• Develop standard operating procedures and maintain compliant supporter records.
• Create, monitor and report on key performance indicators.
• Work with colleagues develop and articulate a legacy audience insight strategy that can be used to improve the effectiveness of marketing.
• Collaborate with colleagues across the Charity to create impactful legacy-related content, such as case studies, testimonials, newsletters, and website materials that convey the importance of legacy giving and its long-term impact.
• Work with and manage relevant suppliers e.g., free will provision and telemarketing.
• Manage stewardship and deliver to external and internal service level agreements.

Person Specification:

• Demonstrable experience in leading legacy fundraising programmes.
• Experience in end-to-end management of legacy marketing campaigns, designed to engage and retain supporters or customers and drive income.
• Managing events and engagement with supporters, preferably with a focus on legacy.
• Experience of developing and optimising integrated customer or supporter journeys and of developing, monitoring and refining processes.
• Understanding of performance metrics, KPIs and campaign analysis and ability to use insight and research to inform business decisions.
• Experience consulting on, drafting, recommending, and then presenting, strategic reports for senior stakeholders, with evidence and supporting materials for effective decision-making.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.