Digital and Website Officer

Job Title: Digital and Website Officer

Team: Supporter Engagement & Experience

Location: Hybrid (split between home-working and either London, Cardiff or Edinburgh)

This role sits within a pay grade with a pay range of £26,887 to £42,371. The salary on appointment will be set at the lower end of the pay range, to a maximum of £29,576 depending on the candidate's skills and experience. This approach aims to ensure fair compensation for new hires while maintaining alignment with the structured pay scale for the role.

It's an exciting time to join the Ramblers as we have recently refreshed our strategy to support the delivery of our long-term ambitions.

We need your drive, knowledge, skills, and creativity to help us raise awareness of the Ramblers and what we stand for, enabling the charity to grow its supporter base and open up the joys and wellbeing benefits of walking to many more people.

Context and purpose of role

We are looking for a Digital and Website Officer to join our Campaigns and Communications Team. The role holder will take a leading role in digital marketing, optimising our website using a data-led approach, and maintaining our digital asset management system.

Working with colleagues across the Supporter Engagement & Experience division and the wider business, they will also contribute to the development and delivery of marketing activities that deliver against brand and income targets.

They will work to upskill people across the organisation - including volunteers - to achieve greater impact with digital communications.

Key responsibilities

• Website - act as the GB web admin, working in partnership with the Digital Technical team to manage user journeys and ensure content is high quality and search engine optimised in line with the website strategy.

• Digital marketing - Create and implement digital marketing activity in line with the agreed digital strategy and against agreed return on investment targets. Create and implement digital marketing plans to support advocacy and marketing initiatives for our programmes using relevant digital channels for the target audience

• Content development - source / develop content and assets such as case studies, videos, blogs and images to drive engagement across digital channels including the Ramblers app. Ensure all content is of high quality, permissioned and easy for colleagues to find within the digital asset management system.

• Insight- undertake regular reporting and apply data insights to shape content, campaign and creative outputs, applying a test and learn approach.
  
• Campaigning - Support policy and public affairs, to influence and deliver messaging to local or national agencies to maintain and improve access to the outdoors for all.

• Fundraising - Support fundraising with business development and income generation through developing and responding to opportunities that meet the aims of the Ramblers and achieve income targets.

• Volunteering - Foster a positive and inclusive volunteer experience, promoting alignment with our values and ensuring volunteers have the necessary resources, training, and ongoing support to effectively contribute to our work

Other

• Undertake such other duties as may be reasonably required of the post
• Engage and proactively develop excellent working relationships across the organisation

The Person Knowledge and Experience

Marketing - multi-channel marketing experience incl website,digital advertising (Meta, Google (PPC, Display), Google grant) & social media

Digital - experience of managing a range of digital channels including developing and managing a complex website set up, working with a CMS, SEO copy development and Google Analytics set up and management. Knowledge of improving user experience and engagement on owned channels

Branding -understanding of the importance of branding to ensure that everything we do across our comms and our activities helps build the brand

Insights - a curious mind that allows you to develop and apply data and audience insights to strengthen performance

Legal - a broad understanding of copyright and data protection laws.

Skills and Leadership

People - able to build good relationships with others and them develop their digital skills.

Systems - experience of using Drupal, Photoshop, Premiere Pro, Salesforce, DAM (desirable but not essential)

Personal Attributes

Creativity - in all senses - visually, technically, problem solving etc

Drive - to do a great job - and to keep delivering stronger results

Values and Behaviours

Our values are the core principles that guide us daily in our work and our membership of the Ramblers. We all share the passion that walking is for everyone and by living our shared values we can ensure the Ramblers is an organisation to be proud of. Our values will earn trust for the Ramblers brand which will allow us to open up a world of walking opportunities for even more people.

Inclusive

We make everyone feel welcome and part of the Ramblers community. We make sure we all feel respected and accepted and know our contributions make a difference in achieving our mission.

Inspiring

We strive to inspire people through the way we act and the things we say. We channel our passion and ambition so others are moved to help us achieve our mission.

Empowering

We empower and encourage each other to make a positive contribution to our teams and the Ramblers. We do all we can to make sure everyone has the ability, and feels confident, to take action.

Responsible

We take responsibility for ourselves and those around us seriously, by always acting in a safe and supportive way. We care about the environment and make sure we do what we say we will do.