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Posted 3 years 9 months ago by Coventry University
Explore the trends and issues that shape global marketing and how to overcome problems faced in international marketing.
Posted 2 years 4 months ago by Coventry University
Explore the trends and issues that shape global marketing and how to overcome problems faced in international marketing.
Posted 3 years 9 months ago by Coventry University
Investigate the strengths and weaknesses of standardisation vs adaptation as global marketing strategies.
Posted 2 years 4 months ago by Coventry University
Investigate the strengths and weaknesses of standardisation vs adaptation as global marketing strategies.
Posted 3 years 9 months ago by Coventry University
Explore how culture impacts global marketing and develop your knowledge of culture to implement into your market entry strategy.
Posted 2 years 4 months ago by Coventry University
Explore how culture impacts global marketing and develop your knowledge of culture to implement into your market entry strategy.
Posted 3 years 10 months ago by Coventry University
Discover how to implement successful corporate level strategy and robust organisational structures through competitive analysis.
Posted 2 years 4 months ago by Coventry University
Learn how to enhance the performance of divisional structures with the right operational and financial performance measures.
Posted 3 years 9 months ago by Coventry University
Enhance your understanding of the concept of sustainability, its drivers and the barriers to sustainable logistics.
Posted 4 years ago by Coventry University
Build your knowledge of digital transformation and explore effective digital business and e-commerce management strategies.