Web Optimisation Manager

Web Optimisation Manager

This role is based in the UK on either a remote homeworking contract or a hybrid contract based in our London office. Salaries are representative of work location.

Salary: £47,512 based in our London office, hybrid two days per week with three days from home.

Salary: £42,773 remote homeworker (UK)

Contract type: this position is a fixed-term contract for 12 months.

About us

Christian Aid exists to create a world where everyone can live a full life, free from poverty. We are a global movement of people, churches and local organisations who passionately champion dignity, equality and justice worldwide. We are the changemakers, the peacemakers, the mighty of heart.

We're committed to building a diverse and inclusive workplace, and recognise the value this brings in forming strong, creative and high performing teams. We welcome applications from all sections of the community, and from those with experience from outside of the voluntary sector. And no, you don't have to be Christian to work here - we encourage people of all faiths and none to apply. We just ask that everyone lives out our values of dignity, equality, justice and love. We value a good work-life balance, so we're open to part-time and flexible working. We also offer hybrid working for our office-based colleagues and the option of being a homeworker for most of our roles too.

Learn about our vision, mission and values

About the role

As a Web Optimisation Manager, you will lead efforts to enhance Christian Aid's digital presence by analysing web traffic, user behaviour, and driving data-informed improvements. A key part of your role will involve running A/B tests to identify opportunities for optimisation and improve conversion rates across our digital platforms. Collaborating with cross-functional teams, you'll develop and implement effective SEO strategies, refine user journeys, and deliver exceptional user experiences. Your expertise in advanced analytics, testing tools, and Conversion Rate Optimisation (CRO) will play a vital role in advancing Christian Aid's fundraising, advocacy, and engagement goals.

Key outcomes

-Drive the strategic development of the digital ecosystem to fulfil Christian Aid's needs and business objectives.

-Develop and implement the charity Search Engine Optimisation (SEO) and link-building strategy to improve our web platforms health and attract relevant traffic to support user acquisition targets.

-Deliver key projects, including technical SEO, site audits, keyword research analysis, competitor analysis, backlink analysis, and more, aimed at enhancing campaign effectiveness.

-Working with the Senior Digital Content Editor to deliver the digital content strategy across Christian Aid's digital channels, including social media.

-Collaborate with other teams to deliver the digital ecosystem content roadmap, ensuring our content addresses user needs. Brief in content requirements to support the delivery of SEO and CRO-Conversion Rate Optimisation work.

-Lead the tag management strategy, structure, tools, server-side tagging, and CDP - Customer Data Platform integration.

-Continually review and optimise user journey, UX and CRO across the digital ecosystem in order to support both fundraising and non-fundraising goals.

-Use a range of tools and platforms to regularly analyse website performance, produce reports and use key insights to improve user experience and conversion rates and influence wider marketing/comms activity.

-Collaborating with our in-house Digital Development team to plan new digital features and functionalities, execute website structural changes, and ensure seamless CRM integration.

-Maintain knowledge of merging trends and changes in regulations and essential systems (e.g., Google Analytics 4), and advise and recommend to the Digital Lead and others on the organisational response needed to maintain the required capability.

About you

We're seeking a results-driven digital expert with a strong background in web optimisation, including strong experience with A/B testing and multivariate testing to enhance user experiences and conversion rates. You are highly skilled in SEO strategy, UX, and analytics tools like GA4, SEMrush, and Hotjar. Your leadership and collaboration skills enable you to guide teams, work with multiple stakeholders, and translate data into actionable improvements. Proficiency in CMS platforms (e.g., Drupal) and a solid grasp of HTML and CSS are essential. If you're passionate about using data-led strategies to make a tangible difference, this role offers the perfect opportunity. Experience in eCommerce or the charity sector and familiarity with GDPR principles will be a bonus.

Further information

At Christian Aid we strive to be an inclusive and diverse employer and recognise the value that this brings in helping to build strong, creative and high performing teams.

We are actively encouraging racialised minorities, LGBTQ+, people with disabilities, returning parents or carers who are re-entering work after a career break, people with caring responsibilities, people from low socioeconomic backgrounds, women, and older workers to apply. This is because these groups are under-represented within our teams, especially at senior level, and we recognise and value the contributions members of these groups make to strong, creative and high performing teams. To discuss this role in greater detail, please contact Antonio Cappelletti on email address

We have a strong Christian ethos and we encourage applications from all faiths and none (with the exception of Director positions where there is a genuine occupational requirement to be a practicing Christian - Exempted under the Equality Act 2010).

All successful candidates will require a DBS/police check appropriate to the role and location and a Counter Terrorism Sanction check as part of your clearance for commencing your role with us. We also participate in the Inter Agency Misconduct Disclosure Scheme. In line with this Scheme, we will request information as part of the referencing process from job applicants' previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.

This role requires applicants to have the right to live and work in the country where this position is based and undertake the role that you have been offered. If you are successful and we make you an offer for the role, we will be required to conduct a right to work check on your immigration status in the UK. We will contact you regarding the documentation you will need to provide to evidence this.

You can expect a wide range of rewards and benefits, including a generous holiday allowance, a season ticket loan, and flexibility that will ensure you enjoy a good work/life balance.