Social Media Manager

Marie Curie is the UK's leading end-of-life charity. We are the largest non-NHS provider of end-of-life care in the UK, the only provider across all 4 nations, delivering community nursing and hospice care across the country, while providing information and support on all aspects of dying, death, and bereavement. Our leading research pushes the boundaries of what we know about good end-of-life, and our campaigns fight for a world where everyone gets to have the best possible quality of life while living with an illness they're likely to die from.
We want a different society than the one we live in now. Our mission for the next five years is to close the gap in the number of people missing out on what they need at the end-of-life, through 3 ways:
- Growing and transforming our direct care and support
- Delivering more practical information and support
- Leading in shaping the end-of-life experience
Your role in our mission
We're on the lookout for a Social Media Manager who is not just a content creator but a strategic thinker, ready to take our digital presence to new heights.
In this pivotal role, you'll have the unique opportunity to shape the voice of our organisation across multiple channels, reaching an audience of over 800,000 followers. You'll collaborate with passionate colleagues in content, creative, PR, and marketing teams to bring our mission, services, and heartwarming stories to life online.
As a key decision maker within our social media team, you'll be at the forefront of driving high-profile campaigns and ensuring our social media is integrated seamlessly into our broader marketing and communication strategies.
Key Responsibilities
- Lead daily management of social media channels (Twitter, Facebook, Instagram, TIKTOK) with a combined audience of 800,000 followers.
- Oversee community engagement and protect online reputation, particularly during high-profile campaigns.
- Develop and execute strategies for key campaigns such as the Great Daffodil Appeal, National Day of Reflection, and brand activations.
- Ensure social media aligns with broader communications and marketing plans.
- Lead the content creation process in collaboration with PR, Content, and Creative teams to produce engaging posts
- Analyse performance data to refine and optimise content for maximum impact.
- Manage budget for organic and paid content strategies.
- Work with the Digital Marketing Manager and external agencies to optimize ad spend and engagement, tracking key performance indicators (KPIs).
- Lead regional social media efforts to connect with local audiences in relevant and vibrant ways.
- Coordinate content across 24 regional accounts with teams from across the nation.
- Track and report on social media performance, focusing on metrics like reach, engagement, and influence.
Skills and experience
- Experience of social-first content development, across Instagram, Facebook, Twitter, Tik Tok, Linkedin and Youtube.
- Proven ability in using data measurement and insights to improve and optimise social performance.
- Proven recent track record of developing, managing and growing successful online communities
- Proven track record of developing, managing, and growing successful online communities
- Excellent communication skills - verbal and written
- Strong copywriting skills
- A degree is not essential for this role however we expect you to have previously:- Created, developed and delivered social media strategy and plans (including managing content, engagement, platform development and listening tools).

Please see the full job description here:
Application Process
As part of your online application, you will be asked for a CV and covering letter. Please review both the advert and job description and outline your most relevant skills, experience and knowledge for the role. Please cite your preferred location.
Close date for applications: Sunday 23rd March 2025
Salary: £35,530 - £39,474
Contract: 12 Month Full time - Maternity cover
Benefits you'll LOVE:
- Flexible working. We're happy to discuss flexible working at the interview stage.
- 25 days annual leave (exclusive of Bank Holidays)
- Marie Curie Group Personal Pension Scheme (we will match your contribution up to 7.5%)
- Loan schemes for bikes; computers and season tickets
- Continuous professional development opportunities.
- Industry-leading training programmes
- Wellbeing and Employee Assistance Programmes
- Enhanced bereavement, family friendly and sickness benefits
- Access to Blue Light Card membership
- Subsidised Eye Care
Marie Curie is committed to its values, which underpin our work. We take stringent steps to ensure that the people who join our organisation through employment or volunteering, are suitable for their roles and are committed to safeguarding all our people from harm. This includes our staff, volunteers and all those who use or come into contact with our services. We are dedicated to creating not just a safe place to work but also a supportive and rewarding one.
We are committed to a world where everyone can thrive and fulfil their potential. We are devoted to the social justice imperatives and organisational benefits of full diversity, inclusion and equity in the workplace, and are a Stonewall champion. We actively encourage and welcome applications from candidates of diverse cultures, perspectives and lived experiences