Social Media Comms Assistant

Working with our Communications and Health Liaison Manager, we are looking for a team player with great communication skills and positive energy, to contribute to our social media presence, help create engaging content, answer member queries via social media, and help to continue to grow our online community.

The ADSHG is a well-established UK charity supporting people with Addison s and adrenal insufficiency through its website, social media reach and member services. Addison s disease is a form of adrenal insufficiency and is a rare endocrine condition affecting 1:10,000, and both genders. Whilst treatable with time-critical daily medication, individuals with adrenal insufficiency are at risk of potentially life-threatening adrenal crisis, which occurs when physical or emotional triggers mean that prescribed medication no longer meets the body s need for cortisol. Adrenal crisis is a medical emergency and can be life-threatening if not diagnosed and treated in a short period of time. Addison's and adrenal insufficiency are not widely understood, even within the medical community.

Social Media

Our social media reach has grown steadily over the years, and, thanks to thoughtful content promoting audience engagement, it currently stands at a reach of over 31,000 across Facebook, Instagram, LinkedIn and X and with a growing reach on BlueSky. Our audience consists of our members and non-members with a diagnosis of adrenal insufficiency, their carers and supporters, and healthcare professionals.

We use Loomly to help organise and schedule our posts, aiming to post at least 3 times a week. Our community respond particularly well to both educational and emotive topics, but we aim to keep a good diversity between the focus of posts, and will include fundraising, news, updates, shop alerts, educational articles, member information etc.

Our social media links our community back to our website for more information as well as signposting out to other organisations as appropriate.

Key Responsibilities

• Develop and implement our social media strategies to increase awareness and engagement

• Collaborate with the Communications and Health Liaison Manager to create, schedule, and publish content across Facebook, Instagram, X (formerly Twitter), Threads, Bluesky, and LinkedIn

• Use Canva to design visually appealing graphics in line with our brand guidelines

• Schedule posts via Loomly

• Create short reels or video clips to enhance engagement

• Monitor and respond to comments and messages with patience, empathy, and clear language

• Analyse social media metrics and provide regular reports on performance

• Stay up-to-date with social media trends and best practices

• Collaborate with the Communications and Health Liaison Manager to ensure consistent messaging and branding

Requirements

• Proven experience in social media management

• Excellent written and verbal communication skills

• Ability to create short reels or video clips

• Strong understanding of social media platforms and their respective audiences

• Confidence in using Canva for content creation

• Desired: Experience with scheduling posts via Loomly or similar

• Highly organized with strong attention to detail

• Proactive: ability to work independently and manage time effectively to make best use of the flexible work pattern and limited hours

• Passion for health advocacy and supporting individuals within the Rare Disease space.

Benefits

• Flexible working hours

• Opportunity to make a meaningful impact to the lives of individuals with Addison's disease and adrenal insufficiency.

• Gain experience working with a dedicated, passionate and energetic team.