Senior Visitor Marketing Manager

Senior Visitor Marketing Manager
Location: Martin Mere or Slimbridge Wetland Centre - Hybrid
Contract: Permanent
Hours: Full Time, 37.5 hours per week Monday to Friday.
Salary: £42,580 per annum

About The Role

Working closely with leaders across the Fundraising, Marketing and Communications and Operation's directorates, this is an exciting role for an experienced marketing manager to lead on the development and delivery of WWT's national visitor marketing strategy.

A visit to a WWT site is often the start of the supporter journey - They showcase the incredible super powers of wetlands and the stunning wildlife they protect, they inspire people to want to come back and to support wetlands into the future. Visitors are a business imperative and a core part of helping WWT achieve its mission, to restore wetlands and unlock their power.

You'll get to collaborate with central and site-based marketing teams to develop the 3-year plan to increase first-time visitors to WWT wetland sites. The role will manage the central visitor marketing budget and guide the development of local marketing plans and budgets, setting clear targets and KPI's to monitor performance and ensure success.

About You

As a marketing expert who's worked in a visitor attraction or similar organisation, you'll be adept at developing and delivering multi-channel marketing strategy and plans to deliver measurable outputs and outcomes.

With your leadership skills, you'll be used to building effective working relationship with colleagues across a complex organisation. Your approach will be motivating and engaging, and you'll be used to determining team priorities, setting tasks and allocating resources appropriately.

You'll be a lateral thinker and look to the external environment in order to position WWT successfully in the marketplace, effectively managing the commercial and conservation aspects of the charity.

You'll enjoy working in a hybrid way, seeing the benefits of regularly visiting WWT sites, with a least 1 day a week at your base location.

Ready to dive in?

About Us

We re WWT, and we re on a mission to restore the super-powered ecosystems we call wetlands. There s never been a more important moment for our work, and we ve got some phenomenal people on the case.

Whether they re taking a new visitor under their wing, or conducting ground-breaking research further afield, our team are second to none. And there s nothing we love more than watching them soar.

Whatever you do here, you ll be helping to restore wetlands and unlock their power. So, the only question left is, what role will you play?

Why you ll love working at WWT

• Wake up every day knowing your work is helping to restore wetlands, and our world
• Be surrounded and inspired by our team of passionate, dedicated people
• 33 days annual leave (which goes up to 38 days after 5 years of service) this includes bank holidays and you have flexibility to take those days whenever you want
• Free entry to all our wetland centres, including your family
• Free car parking and secure bike storage areas
• Colleague discount on shopping and memberships
• Cycle to work scheme
• Contributory pension scheme
• Life Assurance of three times your salary, for peace of mind for your loved ones
• Independent personal, workplace and financial advice from Care first

Closing Date: 13th January 2025

Interested?

If you would like to apply and find out more about this position, please click the apply button to be directed to our website.

WWT is an equal opportunities employer and all applications will be considered solely on merit.

No agencies please.