Senior Marketing Manager

Can you deliver sector-leading, highly effective marketing campaigns and customer journeys that inspire more people to engage with and support British Heart Foundation (BHF) and its life saving work?

Do you have the marketing experience to lead the development, execution, and evaluation of our pivotal integrated Christmas campaign for 2025?

About the role

As one of our Senior Marketing Managers in the Brand team, you will be at the forefront of delivering the integrated Christmas campaign for 2025. You will lead the development, execution, and evaluation of this pivotal campaign, ensuring all activities are completed on time, within budget, and meet their targets. This campaign is crucial in inspiring more people to engage with and support the BHF s life-changing, life-saving work.

Your role will be vital in maintaining consistency across all integrated activities and identifying and leveraging income-generating opportunities, as this is one of our most critical income-generating campaigns.

You will oversee the expert delivery of our brand messages and the application of our visual identity across all communications charity-wide. You will challenge agencies, partners, and in-house teams to create integrated and inspiring work that showcases the power of the BHF brand.

With a deep understanding of the charity, its strategies, objectives, brand challenges, and project priorities, you will contribute to briefs, develop creative ideas, and provide feedback to agencies and campaign leads. Collaboration is at the heart of this role, as you will help leverage, manage, and integrate key partners, including agencies and teams across the organisation, to increase income through established fundraising and brand initiatives.

This role is essential in helping BHF provide information and support to everyone affected by cardiovascular disease.

About you

With a strong experience in developing and leading integrated brand campaigns, you ll be both innovative and creative, with expertise in brand and visual identity management.

You ll have a CIM/IDM or similar marketing qualification and a proven track record in leading multi-channel marketing campaigns, preferably in charity or health marketing, ensuring projects are delivered on time, within budget, and to brief.

Additionally, you have strong influencing and negotiating skills, with previous experience managing agencies and suppliers and fostering collaboration with diverse teams and stakeholders, using diplomacy and empathy.

To be successful, you will be:

• Experienced in marketing activities across various channels and formats including TV, radio, outdoor, press, digital.
• Experienced in leading large external and internal partners in the delivery of an integrated campaign.

Working Arrangements

This is a fixed term contract until 31 March 2026.

This is a blended role, where your work will be dual located between your home and our London office (NW1 7AW).

At BHF we believe in the power of being together, in this role we will require you 1- 2 day week in the office. The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.

Need more help balancing your work and home life? Talk to us about what flexibility is available at the application or interview stage.

About us

Our people are at the heart of everything we do. By funding research across six decades, we ve helped keep millions of hearts beating and millions of families together. We re investing in ground-breaking research that will get us closer than ever to a world free from the fear of heart and circulatory diseases.

We value and respect every individual s unique contribution, celebrate diversity, and make inclusion part of what we do every day.

Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.

What we offer you

To find out more about benefits available at the BHF please download our benefits document at the bottom of this page.

Interview process

There will be two stage interview process. The first stage is planned to be on the 28th April 2025. The second stage interview are planned for the 5th May 2025.