Senior Marketing Manager

About us

We're Breast Cancer Now, the research and support charity. We're the place to turn to for anything and everything to do with breast cancer. However you're experiencing breast cancer, we're here.

The brightest minds in breast cancer research are here. Making life-saving research happen in labs across the UK and Ireland. Support services, trustworthy breast cancer information and specialist nurses are here. Ready to support you whenever you need it. Dedicated campaigners are here. Fighting for the best possible treatment, services and care for anyone affected by breast cancer.

About the role

The senior marketing manager is a new role within the community and events function at Breast Cancer Now.

We have ambitious plans for growth across this area of fundraising and believe that this role will be pivotal to the success of this.

With a team of two including a manager and an officer, this role will support the teams' delivery of the existing marketing portfolio, including community fundraising activity and a range of third-party events. In addition, this role will also oversee the overarching campaign for the Pink Ribbon Walk series, the charity's flagship walking product. We have ambitious growth plans for the series in 2025 and will be adding another venue to the portfolio as well as increasing participation at each of our existing venues. This role will also lead on the development and delivery of engaging marketing concepts and campaigns to maximise the potential of new fundraising products.

Working collaboratively with teams across the charity, this role will further embed community and events fundraising as core function in the fundraising portfolio. As the expert voice of marketing across community and events, the post holder will support their direct line reports as well as a vibrant team spread across four offices and will work with other marketers in the organisation as well as in house teams such as digital and brand.

About you

An experienced marketeer, you'll be an expert in promoting fundraising products with a keen eye for detail and creative flair. Your knowledge of dynamic and ambitious six-figure marketing campaigns will enable you to lead the team to success across a variety of projects. You'll understand the need to approach campaigns on a national and regional level to ensure they speak and engage relevant audiences.

You'll have experience of working with external digital and OOH marketing agencies to deliver effective and engaging campaigns, and you'll feel confident in ensuring the charity's best interests are always at the heart of their work. You'll also be confident in generating owned and earnt media to support holistic campaign activity.

Your proven track record for developing a strategic and thorough approach to marketing has resulted in joined-up, engaging and thoughtful campaigns delivered across a range of on and offline platforms.

Job description and benefits

Please download the job description and our attractive benefits package.

Primary location of role and hybrid working

This role is primarily based in our Cardiff/Glasgow/London/Sheffield office. Our hybrid working model allows you to work up to 3 days per week at home.

When applying

We hope you choose to apply for this role. To support your application, you'll be asked to submit your anonymised CV and a supporting statement. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria. If you've any immediate questions please email

Our commitment to equity, diversity and inclusion

We're committed to promoting equity, valuing diversity and creating an inclusive environment - for everyone who works for us, works with us, supports us and who we support.

Closing date: 9am on 14 November 2024.

1st Stage Interview date: 19 and 20 November 2024.

2nd Stage Interview date: 26 November 2024.