Senior Digital Fundraising Officer

Contract length: Permanent

Location: North West London

Hours per week: 35, hybrid working with minimum two days in the office

Salary: £32-35k depending on experience

Closing date for applications: Sunday 26th January 2025 at midnight, interested applicants are encouraged to apply early.

Interview dates: We will be conducting Teams interviews w/c 27th January, followed by an in person interviews w/c 3rd February.

Are you a digital fundraising expert passionate about making a real difference for animals in need? We are looking for a Senior Digital Fundraising Officer to join us at Mayhew.

We re a passionate, committed and diverse team of c80 staff and c150 volunteers. We offer expert veterinary care, rescue and rehoming services, programmes in the community and guidance and support to improve the lives of dogs and cats in need.

Based in London with hybrid working opportunities, this role offers an exciting chance to combine creativity, strategy, and data-driven insights to support Mayhew s vital work for dogs, cats, and communities in the UK, Afghanistan and Georgia.

This is a key role in the Fundraising Team at Mayhew helping to generate significant income from our digital audiences, ensuring they re engaged with Mayhew and committed to supporting our aims to deliver greater impact for animals.

This role involves managing a range of fundraising campaigns across multiple digital channels including social media, email and PPC, ensuring that campaign deadlines and income targets are met, and all activity is evaluated to drive future improvements.

The successful candidate will take a leading role in growing our supporter base through engaging digital acquisition activity, as well as maximising income through the cultivation of audiences already warm to Mayhew.

Our new Senior Digital Fundraising Officer must be experienced in planning and delivering fundraising campaigns across a range of online channels, with strong project management skills and experience in both acquisition and retention of donors, keeping them engaged via compelling fundraising communications. You will have an excellent understanding of digital fundraising, and hands-on experience of working with Facebook, PPC, email and web platforms.

You will be a strong multi-tasker, with the ability to hit deadlines. You will combine creativity with a solid foundation of technical and analytical skills and have proven experience in developing and delivering digital fundraising content.

Generally, you will be:

• Leading and delivering digital fundraising campaigns across paid social media, email, and PPC channels, including creative development, audience segmentation, testing and evaluation.
• Developing and implementing audience-focused acquisition and retention strategies to grow Mayhew s supporter base and maximise income.
• Consistently produce, edit, and proofread engaging fundraising copy for digital campaigns and online content, ensuring accuracy and alignment with our objectives.
• Building engaging landing pages and ensuring our donation platform is functional, optimised, and user-friendly.
• Collaborating with internal teams and external agencies to improve donor journeys and online engagement.
• Consistently track digital expenditure and manage the digital fundraising budget to ensure cost-effective results.
• Tracking, reporting and analysing campaign performance to identify insights and improvements for future activities.

To be successful in this role, you will:

• Have a proven track record of delivering successful digital and multi-channel fundraising campaigns, including paid advertising on Meta, PPC, and email marketing.
• Have a solid understanding of digital fundraising tools, audience segmentation, and donor journey optimisation.
• Have strong analytical skills, creative campaign development, and exceptional written and verbal communication abilities.
• Be organised: able to multitask and prioritise workload, including organising and planning daily and weekly activities to meet deadlines.
• Be a team player with a proactive attitude and a passion for animal welfare.

Why Join Mayhew?

You ll be part of an ambitious organisation with plans to grow income and broaden our impact for dogs, cats, and communities. We work collaboratively and flexibly, always supporting one another to take opportunities and to manage competing priorities so we can achieve our objectives.

If you re ready to make a real difference and thrive in a fast-paced, purpose-driven environment, we d love to hear from you.

Apply today to join Mayhew and help us create a better future for dogs, cats, and the people who love them.