Senior Digital Acquisition and Welcome Officer (DRTV & Print Lead)

This is an exciting and challenging position, which will be pivotal in growing the acquisition programme as part of our 5-year strategy. Working closely with the rest of the A&W team and wider stakeholders, such as the Communications team, media and creative agencies, you'll help to optimise acquisition activity as we scale up investment in this area. This is an opportunity for someone to help make a real difference to a varied programme using a test and learn approach.

In addition to leading DRTV, this role also involves delivering a variety of other important activity as required, such as inserts and welcome journeys. There are opportunities to turn your hand to a range of channels and product promotion as we aim to scale up channels such as inserts.

Criteria

We re looking for an enthusiastic and highly organised individual with excellent communication and analytical skills. You ll enjoy looking for ways to optimise all elements of campaigns from creative, content and media testing and able to act as a key point of knowledge in this area. Experience of DRTV is required, with an understanding of individual giving fundraising KPIs, including in relation to: DRTV, print, telemarketing, email and landing pages. You will be confident working with data with attention to detail and accuracy, from briefing data criteria for emails to using excel to review and share results. You will also be able to engage wider stakeholders in our acquisition testing plan development, providing clear regular communication to update on progress and learnings.

Most importantly, you ll be keen to deliver insight and audience-led, best in class fundraising campaigns to help Brooke realise an ambitious acquisition growth programme.

At Brooke, we celebrate diversity and the creative new ideas it brings. We actively encourage applications from all backgrounds, in particular global majority candidates, candidates from a social mobility background, disabled and neuro-diverse candidates, and candidates under 25 as these groups are currently under-represented at Brooke.

We are aware that studies have shown that women and global majority candidates are less likely to apply for a role if they feel they do not meet the full criteria of the job description. If you feel you meet the majority of the criteria, we would love to hear from you.

We offer a variety of flexible working options to best support our staff and to ensure our working practices are as inclusive as possible.

Closing date: 19th January 2025 (this role may closed early depending on the response)