Product Manager - B2C

Product Manager
B2C Loyalty App - GTM
London - Hybrid
£60,000 - £80,000

A fantastic opportunity for a Product Owner/Product Manager with GTM B2C experience to launch a brand new app that is going to revolutionise the motoring sector!
My client is at the forefront of advertising - specialising in delivering innovative solutions within motorway advertising - with over 6million people viewing their adverts weekly.
They are looking to capitalise on this by launching a loyalty app, rewarding drivers for the journeys they make with exciting discounts & offers with leading brands across the UK.

The app is nearing its completing and they are now seeking to take it to market - Appy Now if you want be the person to do this!

The Role

• Define roadmap for the driver loyalty app in alignment with business goals.
• Work closely with internal and external stakeholders, including marketing, design, development and engineering, and analytics teams, to refine requirements and ensure alignment on priorities.
• Conduct market research and gather user feedback to identify key features and enhancements that meet the needs of the target audience.
• Create and maintain a prioritised product backlog, ensuring that key tasks are well-defined and actionable.
• Collaborate with the development team in Agile ceremonies such as final stage sprint planning and daily stand-ups to deliver high-quality, incremental improvements.
• Partner with marketing and operations teams to plan and execute a successful Go To Market strategy, app launch, including beta testing and post-launch iterations.

• A Product Owner/Product Manager with 3+ years of experience in web/mobile projects
• Proven track record of managing product launches and go-to-market strategies
• Strong understanding of Agile methodologies & tools
• Analytical capabilities to assess market performance and adjust strategies accordingly, results oriented, with proven ability to multitask and prioritize
• Strong strategic thinking and the ability to translate business goals into actionable GTM plans.
• Excellent project management skills, including the ability to manage multiple stakeholders and deadlines.
• Excellent communication, project management and presentation skill