Mid-Value Marketing Manager

Closing Date: 5 January 2025

Ref 6912

Save the Children UK has an exciting opportunity for a collaborative and creative marketing professional with strong experience in mid-value supporter engagement to join us as our Mid-Value Marketing Manager, where you will develop and deliver impactful marketing campaigns to deepen supporter relationships and drive income growth.

This is a unique opportunity to shape a new role, creating strategies to deepen engagement and drive long-term support for our mission to improve children's lives worldwide.

Please note that this role offers the opportunity for hybrid working and will require the successful application to work from our London, Farringdon office up to 4 days per month.

About Us

Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn, and protection from harm.

When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children's unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.

About the Role

As Mid-Value Marketing Manager, you will oversee our mid-value programme, creating and implementing marketing campaigns that build meaningful connections with supporters. Using audience insights and data analysis, you will tailor strategies to inspire action and loyalty while ensuring all touchpoints deliver a cohesive supporter experience.
You will work in a fast-paced, collaborative environment, applying agile principles to adapt plans and drive improvements. This role is integral to achieving mid-value income and engagement targets, ultimately helping to deliver long-term value for children.

In this Role, You Will:

• Work as part of a multi-disciplinary team to attract, retain, and engage mid-value supporters, leveraging insights to build long-term relationships.
• Plan and execute marketing activities to meet ambitious income, action, and loyalty targets.
• Collaborate with Loyalty and Philanthropy teams to develop seamless supporter journeys that foster increased engagement and progression to higher-value segments.
• Analyse marketing effectiveness, applying a test-and-learn approach to improve campaign outcomes and drive innovation.
• Develop and maintain a cohesive mid-value supporter experience across all channels.
• Manage mid-value content plans and produce creative assets that inspire action and engagement.
• Support income and expenditure budget management, including planning, reporting, and re-forecasting.
• Ensure compliance with legislation and best practices in all mid-value communications.

About You

To be successful, it is important that you have:

• Extensive experience in attracting, retaining, and engaging mid-value supporters, including campaign development, data analysis, and audience planning.
• Significant experience delivering multi-channel marketing campaigns (mail, email, telemarketing, events).
• A proven track record of managing audience insights to create effective, audience-led strategies that achieve KPIs.
• Strong project management skills, with the ability to deliver complex projects on time and to budget.
• Experience managing external partners (e.g., creative and print agencies).
• Proven ability to develop engaging supporter journeys that deepen relationships and drive action.
• Excellent communication and collaboration skills, with the ability to inspire and engage stakeholders.
• A passion for delivering exceptional supporter experiences with a focus on audience and results.
• Commitment to Save the Children's vision, mission, and values.

What We Offer You

Working for a charity provides one of the best benefits there is - a sense of purpose and reward for helping others. However, we understand the importance of giving back to our employees to ensure a happy and healthy working environment and work/life balance.

We focus on flexibility, inclusion, collaboration, health, and wellbeing both in and outside of work.

We provide a wide range of benefits which will reward your hard work, motivate you, and inspire you to improve the lives of children every day.

Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately once a vacancy has closed, we are unable to consider further applications.

Ways of Working:

The majority of our roles can be performed remotely in the UK, but there are likely to be times when you will be required to come to your contracted office (up to 4 days per month or 8 days per quarter). This will be agreed with your Line Manager and team and is intended to be time spent on collaborating with colleagues and relationship building.

Please note: travel costs to your contracted office will be at your own expense.

Flexible Working - We are happy to discuss flexible working options at interview.

Commitment to Diversity & Inclusion:

Save the Children UK believes in a world that is fair, inclusive and equitable where all children have the opportunity to change their world. We apply this to our workforce and we are committed to developing and supporting a diverse, equitable, and inclusive organisation where all employees have a sense of belonging and feel that they can be "Free to Be Me". We are not looking for just one type of person - we want to recruit people who can add fresh perspectives, innovative ideas or challenge that disrupts the risk of group think.

We are especially interested in people whose childhood experiences - of life on a low income, of migration, of being in a racialised community, of the care system, of being LGBT+ or in an LGBT+ family or living with (or with someone with) a disability - help us to see things we might otherwise miss. Whatever your story is we want to hear it because we know that different voices, ideas, perspectives and knowledge, working together will enable us to better the lives of children around the world. This is the reason why we are all here.