Marketing Mixed Modelling (MMM) SME

Marketing Mixed Modelling (MMM) SME - Consumer Health domain experience
6 months Contract
Inside IR35
Remote/1 day onsite a month
Bankside

My client a top Global company are currently looking to recruit a Marketing Mixed Modelling (MMM) SME to join their team on a 6-month contract basis. Please note if successful this position will need to set up via an Umbrella Company/PAYE. The project/initiative name "MMM" includes all work pertaining to improving media spend coverage of Marketing Mix Modelling from 65% to 80% at our client through availability of Marketing Mix Models (in-house and outsourced to a modelling partner).

Multiple squads are part of the MMM initiative and loosely ladder up into the follow different areas:

• Modelling.
• Data Ingestion & automation.
• Internalisation of external developed architecture.
• Visualisation.

Background

• As we continue to increase the coverage of MMM via our internally built capability, we require a MMM SME to aid the Business Units (BUs) translate modelling results into actionable insights to realise value.
• We require a seasoned MMM professional with extensive CPG/Consumer health experience to scope MMM deliveries, deliver model results and work with local stakeholders to provide actionable insights with immediate impact.

Scope

• Work with local stakeholders to scope MMM deliveries (including what data to include and aligning on the scope of the models).
• Once the Data Scientists have complete models, deliver these models to the local stakeholders in the PowerBI report, and work with local stakeholders to provide actionable insights that have aide realising the value from the tool (eg by optimising the media mix).
• Over 2025, deliver 25 BMCs models (phased quarterly).
• Track value realisation with the aim to show a 5% increase in ROI from media spend.

Capability

• Experience of delivering MMM to client either agency or client side.
• Experience delivering models for consumer health brands.
• Experience delivering models for clients with a global footprint (eg involved in projects across EMEA, APAC, US, LATAM etc.

Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.