Marketing Mix Modelling (MMM) Consultant

Marketing Mix Modelling (MMM) Consultant

• Inside IR35 - Negotiable Rate
• 6 months view to extend
• Remote working options

This is a Marketing Mix Modelling (MMM) Consultant role working in a Consumer Healthcare Company as they look to improving media spend coverage of Marketing Mix Modelling.

The key responsibilities for this role includes:

• Work with local stakeholders to scope MMM deliveries (including what data to include and aligning on the scope of the models).
• Once the Data Scientists have complete models, deliver these models to the local stakeholders in the PowerBI report, and work with local stakeholders to provide actionable insights that have aide realising the value from the tool (eg by optimising the media mix).
• Over 2025, deliver 25 BMCs models (phased quarterly).
• Track value realisation with the aim to show a 5% increase in ROI from media spend.

The key experience and knowledge required for this role includes:

• Number of years' experience of delivering MMM to client either agency or client side.
• Experience delivering models for consumer health brands.
• Experience delivering models for clients with a global footprint (eg involved in projects across EMEA, APAC, US, LATAM etc.

This is a contract role working for a top company as a Marketing Mix Modelling (MMM) Consultant. Please apply to the advert for more information.

Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.