Marketing Manager

We are seeking a dynamic and results-driven Marketing Manager to join our team and drive sales across all our channels. The ideal candidate will be a creative thinker with a strong understanding of digital marketing, branding, and sales strategies.

Kev Responsibilities

Content Creation and Design

Produce and design all marketing materials, both digital and physical, including A-boards, leaflets, posters, online banners, adverts, and marketing emails.

Digital Marketing

- Manage SEO strategies to improve online visibility.

- Oversee Google Ads and Meta Ads campaigns to drive traffic and conversions.

- Maintain and update the company website, including seasonal products, special offers, and general information.

Sales Growth

- Develop and implement marketing strategies to increase sales across all channels:

- Cafe/bakery sites (including merchandise and retail shelf products)

- Website sales (B2C)

- Catering services (B2B)

- Bakery School

- Bake at Home range

- Events Services

- Identify and develop new sales channels and opportunities.

Social Media Management

- Oversee all social media accounts, developing content strategies and managing execution.

- Collaborate with external photographers/videographers for content creation.

- Analyse social media performance and adjust strategies accordingly.

Public Relations

- Manage digital and traditional PR efforts.

- Develop and maintain partnerships and influencer relationships.

Reporting and Analytics

- Provide regular reports to senior management on marketing performance and ROl.

- Analyse data to inform future marketing decisions and strategies.

Brand Management

- Ensure consistent brand messaging across all marketing channels and touch points.

- Develop and maintain brand guidelines.

Market Research

- Stay informed about industry trends, competitor activities, and customer preferences.

- Use insights to inform marketing strategies and product development.

Budget Management

- Manage the marketing budget effectively, allocating resources to maximise ROl.

Cross-functional Collaboration

- Work closely with other departments (e.g., product development, sales, customer service) to align marketing efforts with overall business goals.

Qualifications

- Bachelor's degree in Marketing, Business, or related field.

- Proven experience in a similar role, preferably in the food and beverage industry.

- Strong understanding of digital marketing techniques and best practices.

- Excellent creative and design skills.

- Proficiency in marketing analytics and reporting tools.

- Outstanding communication and project management skills.

- Ability to work in a fast-paced environment and manage multiple projects simultaneously.

At Comptoir Gourmand, we're passionate about delivering exceptional French pastries and baked goods to our customers. As our Marketing Manager, you'll play a crucial role in sharing our story and growing our business across London and beyond. If you're ready to take on this exciting challenge, we'd love to hear from you!