Marketing Manager - Mass Fundraising Acquisition (Legacy)

As our Marketing Manager - Mass Fundraising Acquisition (Legacy), you ll be responsible for leading an in-house team of marketers responsible for driving mass, new customer acquisition across a portfolio of fundraising products/activities. This includes our integrated mass marketing campaigns, Legacy lead generation acquisition and specific Legacy conversion activity, via promoting our Free Will Service.

Working with our media agency and third-party agency suppliers, you'll be responsible for the development, execution, and optimisation of multi-million pound, omni-channel marketing, and fundraising campaigns and marcomms within the overall British Heart Foundation (BHF) integrated media plan. You'll have oversight across a portfolio of fundraising activity, ensuring strategic and tactical delivery and optimisation, to deliver transformative customer experiences and drive growth in support and income through mass customer acquisition.

In this role, you'll put the customer at the heart, ensuring they feel central to our work and achievements and motivated to continue funding our research in the long-term.

About you

As our ideal candidate, you'll bring extensive and demonstrable marketing experience of designing, developing, and managing integrated, multi-channel marketing plans and delivering successful commercial outcomes through these i.e., across new customer acquisition and fundraising/income growth.

Preferably with knowledge of Legacy Marketing, you will have excellent interpersonal skills and a proven track record of success in a fast-moving, effective marketing team, experience in paid media planning, and optimisation within, and across a full range of ATL channels.

Highly numerate, with excellent planning and project management skills, you'll have evidenced experience of marketing including a full understanding of different marketing approaches and an ability to use marketing to secure support across a broad range of channels.

To be successful in the role you will also have:

• Strong analytical skills, able to manipulate and analyse data across a variety of media to optimise integration performance and engagement
• Experience of managing significant expenditure budgets, interpreting financial information and providing reporting and analysis, as well as risk identification and risk mitigation against financial and non-financial objectives
• Previous leadership and line management experience
• Experience of agency partnership management
• Knowledge and experience of fundraising or relationship databases is highly desirable

Working arrangements

This is a fixed term contract until Dec 2025 covering a secondment.

This is a blended role, where your work will be dual located between your home and our London Office, approximately 1-2 days per week

At BHF we believe in the power of being together, so our colleagues on blended contracts can expect to spend some time in their office, at least one day each week, on average. The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.

About us

We research all heart and circulatory diseases and the things that cause them. Our research is the promise of future cures and treatments.

We value and respect every individual s unique contribution, celebrate diversity, and make inclusion part of what we do every day.

Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.

Interview

Please note, we plan to hold interviews on 22nd and 23rd May via Microsoft Teams.

Please note that internally this role is known as Mass Fundraising Acquisition Marketing Manager - (Legacy)