Marketing Lead (Maternity Cover)

Unifrog s mission

We re on a mission to level the playing field when it comes to young people finding and applying for their next step after school. We're achieving this by bringing all the available information into one single, impartial, user-friendly platform that helps students to make the best choices, and submit the strongest applications. We also empower teachers and counsellors to manage the progression process effectively.

Our outlook is global - we work with schools and universities all over the world, from the US to New Zealand, and from Italy to Hong Kong. We want to make it so that young people can compare every opportunity taught in English, wherever it is in the world, and have all the support they need to make successful applications.

We have a clear social purpose, and we re hugely ambitious. We already work with over half of UK secondary schools, and hundreds of international schools. We are growing rapidly in terms of the number of our customers, in terms of how much they use our platform, and in terms of the breadth of products we offer (check out this video to hear more about the Unifrog platform).

Our team is at the heart of our business and is integral to our success. We work hard to foster a culture of openness, happiness and innovation, and we commit to helping every individual learn and grow so that they can reach their full potential. We want to hire talented people, whatever their background. If you are excited by our mission and are ready to work hard, please don t hesitate to apply. We look forward to hearing from you!

We believe in the power of diversity. If you are from an ethnic minority background, we would like to strongly encourage you to apply.

The role and your key responsibilities

As Marketing Lead, you ll head up the marketing to our UK and international school audiences - from building compelling email campaigns to crafting engaging slide decks. UK and international schools are our two biggest audiences, and you ll play a key role in driving their continued growth, helping us to support as many students as possible to make informed decisions about their next steps.

Your key responsibilities:

• Marketing strategy and planning
  • Work with the Head of Marketing to set the marketing strategy for our UK and international school audiences, including understanding our customer personas, setting objectives, and identifying priorities for the year.
  • Execute the strategy and lead on the creation and delivery of all comms to these two key audiences.

• Email
  • Plan, write, and send compelling email campaigns, tailored to our different school audiences across the world.
  • Work with the Content team to plan content for our teacher, parent and student-facing newsletters, and proof-read drafts.
  • Use data to conduct regular test and learns to maximise engagement with email campaigns.

• Events
  • Work with our Events team to effectively market our school-facing events, including in-person teacher conferences, webinars, and virtual university and careers fairs for students.
  • Create and send promotional comms, and support the Events team to write engaging event descriptions, conversion, and follow-up emails.
  • Provide on-the-day support to the Events team for bigger events, such as our in-person teacher conferences.

• Social media
  • Grow, create engaging content for, and spark conversations in our private UK teacher and international counselor Facebook groups.

• Design
  • Write effective briefs and work with our in-house Graphic Designer to create impactful marketing collateral to use across digital channels and at in-person events.
  • Create your own graphic design projects, based on templates, such as event agendas and slide decks for the UK and International schools teams to present at conferences.

Working together

You ll be working as part of a small marketing team, alongside our: Head of Marketing (your line manager), Marketing Lead for HE and Employers, Events Manager, Events Leads, and Events Assistant. You ll also be working closely with our Content team, as well as our UK and International school partnerships teams.

What we re looking for

• 3-4 years experience in a marketing role.
• Exceptional writing skills, including ability to pick up our Unifrog tone of voice and tailor messages to different audiences.
• Excellent writing and communication skills, in person, over the phone and via video call.
• Strong stakeholder management skills.
• Highly organised and able to juggle different projects and deadlines.
• Confident with Google Sheets and Docs, and happy to learn new platforms such as Asana, Visme and Canva.
• Comfortable working both as part of a team and independently, and able to take the initiative when required.
• An interest in education, careers, and development.
• Proactive attitude and willingness to get stuck in. You need to be excited about going beyond the core responsibilities detailed above to improve what we do and make it a success.

You will be joining a team of highly motivated people who are passionate about our mission of helping students to find the best next step for them after school. If this excites you, you love keeping on top of the latest marketing trends, and are an energetic person who is willing to learn, then we d love to hear from you.

Benefits

Head to our jobs page for a full list of the excellent benefits we offer our team.

• Join one of the best organisations to escape to and help transform careers and destinations in schools.

• Become part of a committed, dynamic, and growing company. We want to build our team for the long term: if you do well, we will do our best to make sure you want to stay at the company for a long time.

• Professional development is important at Unifrog. You will define your own 6-month objectives and will be supported by your line manager and the rest of the team to achieve them. You will have an annual training allowance to spend on what you need to grow and progress.

• Influence the company s direction: we love to promote great ideas, wherever they come from.

Key details

• £36,000 - £40,000 per annum (Grade B) (pro rata) depending on experience, plus a share in a company-wide performance bonus.
• Full-time.

• 10-month FTC maternity cover.

• 28 days paid holiday per year (plus bank holidays) pro rata.

• Working hours are 9:00 am to 5:00 pm, Monday to Thursday, and 9:00 am to 4:30 pm on Friday.
• Work remotely or in our London office.
• Start date: Monday 31st March 2025 (although we can be flexible depending on notice periods).
• If you require reasonable adjustments, or want to discuss any details about the role before applying please get in touch.
• We can only consider candidates who have the right to work in the UK.

Application process

Deadline: 10:00AM (GMT) on Friday 10th January 2025

• Stage 1: Application form ( 1 hour) ️
  • i. With reference to examples of your recent experience, what would make you an excellent candidate for this role? (250 words)
  • ii. You joined the team mid-campaign for the launch of a new tool on the Unifrog platform. It becomes clear that the campaign is off track and internal stakeholders have started to express concerns. How would you go about understanding the cause/s of the issue, and how would you regain stakeholder confidence? (250 words)
  • iii. Tell us about a time when you had to tailor an email campaign for a specific audience. What informed your approach? (250 words)

• Stage 2: Marketing task (1 hour) ️
  • For the next stage of the application process, we ll ask you to draft a marketing email to one of our audiences. We will send you instructions if you are successful in the first application stage. We will be scheduling these tasks after the application deadline.

• Stage 3: Video call interview (1 hour) ️
  • Standard Q&A from a panel of three, including questions about your experiences and how these relate to the role, and scenario questions based on common situations you might face (plus time for your questions).
  • Video call interviews will be held w/c 27th January 2025.

Your answers are an opportunity to let us know more about your motivations and experience. While we understand that candidates might want to use AI to improve parts of their application, we strongly encourage you to write your answers independently.

Please note, we compare all answers to an AI generated answer. Where we suspect AI has been used to write the majority of the answer, this will be taken into consideration when scoring.

Inclusion and diversity at Unifrog

• Within the company we try to foster a culture of innovation, and a happy working environment, both because this is the right thing to do, and because we think this results in the most effective team. To this end we believe in open communication, celebrating successes, supporting each other, not being afraid to be wrong or to fail, and promoting good ideas wherever they come from.

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