Marketing Lead (f/m/x) BioLife Europe - hybrid

Aufgaben Unter der Marke BioLife betreibt Takeda in Österreich aktuell 14 hochmoderne Plasmaspendezentren. BioLife ist ein Branchenführer in der Sammlung von Plasma in höchster Qualität. Blutplasma kann nicht künstlich hergestellt werden und ist Ausgangsmaterial für unzählige lebensrettende Therapien. Unsere MitarbeiterInnen sorgen mit ihrer langjährigen Erfahrung und Expertise für eine sichere und angenehme Plasmaspende, was rund 30.000 SpenderInnen bestätigen können, die sich jährlich für die BioLife Plasmazentren entscheiden. Unser täglicher Motivator ist das Wissen, dass Plasma nicht künstlich hergestellt werden kann und wir einen wichtigen Beitrag leisten, um den ständig steigenden Bedarf zur Herstellung lebensrettender Therapien zu decken.

In this challenging role, you will be responsible for developing and driving the marketing strategy for BioLife EU (Austria, Hungary and Czech Republic) as well as execution of some aspects of operative Marketing for BioLife Austria. As part of the EU Leadership Team, you will share your subject matter expertise with key stakeholders and closely collaborate on jointly moving our operations continuously towards growing donor numbers and satisfaction.

Your Opportunity:

• Develop, drive and lead the marketing strategy for BioLife EU plasma centers (Austria, Hungary and Czech Republic)
• Lead the development of marketing plans for BioLife plasma centers in Austria including the annual Global Brand Plan in line with Brand positioning, strategies, and goals
• Partner with core global team leads and operations affiliates to ensure delivery of the Global Brand Plan
• Lead and develop an international team of 3 direct reports responsible for marketing BioLife centers in Austria, Hungary and Czech Republic
• Collaborate with external agencies, internal partners and leadership to build brand awareness, digital channels and direct donor communications with strong oversight of agency relationships
• Investigate new consumer targeting opportunities to support business goals and build strategic recommendations to leadership
• Plan and deliver the CRM marketing strategy and execution for plasma donors to support them throughout their journey in order to accelerate awareness, conversion, retention and referrals
• Maintain a strong understanding of the donor journey, deriving insights from the data that will help to inform strategy and tactical implications
• Work with internal cross functions groups (Public Affairs, Legal, Regulatory, Medical) and external agencies to ensure integration and consistency of BioLife business strategies and regulatory compliance of promotional material
• Effectively track and manage the marketing budget

Your Skills and Qualifications:

• Completed education in Marketing or related field (Master's degree preferred)
• 7+ years of experience in brand marketing in CPG and/or consumer products brand environment with agency experience as a plus
• Strategic thinker with excellent interpersonal, communication and presentation skills
• Proven track record of applying marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, market research, etc.
• Experience with working in multi-unit consumer facing channel highly desired
• CRM experience including direct mail and e-mail preferred
• Fluency in German and English required, additional languages (e.g. Czech, Hungarian) beneficial
• Willingness to travel approx. 15% - 20% of working time (Czech Republic, Hungary, Austria), the rest of the working time can be managed from the office in Vienna (2 days/ week) and home office
• Ability to influence senior management as well as work with all levels in a cross-functional, fast-paced environment

At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Takeda encourages and supports its employees by trainings, job rotations and mentoring. A balanced work - life ratio (recognition for work and family, company kindergarten) and numerous benefits (fitness center, cafeteria, etc.) complete our profile as a top employer. For more insights into Takeda click here .

We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. Gender, age, skin color, background or sexual orientation play no role in this as we actively promote diversity! We equally address people with disabilities. In the course of a recruitment process which is as free of barriers as possible, we encourage you to mention all relevant information in this context in your application.

Motivated employees must be remunerated accordingly. The minimum salary for this important and responsible position is € 5.538,85 gross/month (full time, collective wage agreement for the chemical industry) plus attractive annual bonus. The actual remuneration package will be guided by your professional experience and your qualifications, so increased payment is possible.

We are looking forward to your application at BioLife!

Profil
Wir bieten Unter der Marke BioLife betreibt Takeda in Österreich aktuell 14 hochmoderne Plasmaspendezentren. BioLife ist ein Branchenführer in der Sammlung von Plasma in höchster Qualität. Blutplasma kann nicht künstlich hergestellt werden und ist Ausgangsmaterial für unzählige lebensrettende Therapien. Unsere MitarbeiterInnen sorgen mit ihrer langjährigen Erfahrung und Expertise für eine sichere und angenehme Plasmaspende, was rund 30.000 SpenderInnen bestätigen können, die sich jährlich für die BioLife Plasmazentren entscheiden. Unser täglicher Motivator ist das Wissen, dass Plasma nicht künstlich hergestellt werden kann und wir einen wichtigen Beitrag leisten, um den ständig steigenden Bedarf zur Herstellung lebensrettender Therapien zu decken.

In this challenging role, you will be responsible for developing and driving the marketing strategy for BioLife EU (Austria, Hungary and Czech Republic) as well as execution of some aspects of operative Marketing for BioLife Austria. As part of the EU Leadership Team, you will share your subject matter expertise with key stakeholders and closely collaborate on jointly moving our operations continuously towards growing donor numbers and satisfaction.

Your Opportunity:

• Develop, drive and lead the marketing strategy for BioLife EU plasma centers (Austria, Hungary and Czech Republic)
• Lead the development of marketing plans for BioLife plasma centers in Austria including the annual Global Brand Plan in line with Brand positioning, strategies, and goals
• Partner with core global team leads and operations affiliates to ensure delivery of the Global Brand Plan
• Lead and develop an international team of 3 direct reports responsible for marketing BioLife centers in Austria, Hungary and Czech Republic
• Collaborate with external agencies, internal partners and leadership to build brand awareness, digital channels and direct donor communications with strong oversight of agency relationships
• Investigate new consumer targeting opportunities to support business goals and build strategic recommendations to leadership
• Plan and deliver the CRM marketing strategy and execution for plasma donors to support them throughout their journey in order to accelerate awareness, conversion, retention and referrals
• Maintain a strong understanding of the donor journey, deriving insights from the data that will help to inform strategy and tactical implications
• Work with internal cross functions groups (Public Affairs, Legal, Regulatory, Medical) and external agencies to ensure integration and consistency of BioLife business strategies and regulatory compliance of promotional material
• Effectively track and manage the marketing budget

Your Skills and Qualifications:

• Completed education in Marketing or related field (Master's degree preferred)
• 7+ years of experience in brand marketing in CPG and/or consumer products brand environment with agency experience as a plus
• Strategic thinker with excellent interpersonal, communication and presentation skills
• Proven track record of applying marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, market research, etc.
• Experience with working in multi-unit consumer facing channel highly desired
• CRM experience including direct mail and e-mail preferred
• Fluency in German and English required, additional languages (e.g. Czech, Hungarian) beneficial
• Willingness to travel approx. 15% - 20% of working time (Czech Republic, Hungary, Austria), the rest of the working time can be managed from the office in Vienna (2 days/ week) and home office
• Ability to influence senior management as well as work with all levels in a cross-functional, fast-paced environment

At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Takeda encourages and supports its employees by trainings, job rotations and mentoring. A balanced work - life ratio (recognition for work and family . click apply for full job details