Marketing Executive

Marketing Executive

Location: Stoke D'Abernon Cobham, Surrey, UK

Salary: £25,000 - £30,000 per annum depending on experience

Contract type: Permanent, Full-time (40 hours per week)

Hours: 9.00am until 5.30pm (with a 30-minute unpaid lunch break)

Closing date: Friday 7 th March 2025

The School, a specialist music school based in Stoke d'Abernon, Cobham.

The Role

To support the Director of Development and Marketing with marketing campaigns, events, digital marketing, and the creation of marketing materials.

Key Responsibilities

Hall Marketing:

• Assist the Director of Development and Marketing to define and deliver a sales and marketing strategy for the concert season at the Hall to ensure sales targets are achieved or exceeded. Responsibilities would include (but not be limited to):
• Act as key liaison between Head of Concerts and Visitor Experience Supervisor to determine key messaging and selling points for each concert.
• Work with the Visitor Experience Supervisor to interpret customer feedback/ enquiries and use this to adopt appropriate marketing tactics to retain and attract new audiences.
• Support the Visitor Experience Supervisor with organisation of Summer and Winter Festivals, as needed.
• Produce programmes and any other printed concert materials as required.

Marketing Campaigns:

• Assist the Director of Development and Marketing to define and lead a comprehensive marketing campaign for the Summer School, utilising both print and digital channels to drive maximum participation.
• Support the delivery of a range of further campaigns including profile-raising, recruitment and fundraising, as required by the School.

Marketing and Communications:

• Be responsible for the day-to-day management and maintenance of the School and Hall website, including making edits and creating new content, ensuring it is kept up-to-date and accurate.
• Build the School and Hall's social media presence, ensuring social media channels are populated with engaging content with a consistent, strong voice to maximise potential for exposure among target audiences.
• Develop and manage a calendar of content activity across all channels.
• Identify opportunities to create inspiring and engaging content including video case studies.
• Support the delivery of an email marketing campaign strategy, including design, editing and creation of content for regular emails.
• Produce in-house marketing materials including publications, brochures, fundraising leaflets, graphics and videos and work with external suppliers to produce marketing materials, as appropriate.

Branding:

• Act as a brand guardian to ensure that all communications and marketing are delivered in accordance with brand standards.

Fundraising:

• Support fundraising activity by publicising donor and supporter events, generating ideas to increase philanthropic support for the School, and ensure supporters are acknowledged appropriately in all marketing materials.

Database Management:

• Develop and maintain a marketing database for the School and the Hall.

Events:

• Support with the organisation of events and attend concerts and other events as required

Skills and Qualifications

• A degree in marketing, business, communications or a related field e.g. digital communications, social media, graphic design, journalism would be desirable but not essential.
• At least two years of marketing experience, ideally within the Education sector.
• Knowledge of software platforms/packages such as Spektrix, DotDigital, Canva, Word, Excel, Adobe Suite (including specifically InDesign and Creative Cloud).
• Experience or knowledge of social media (Facebook, Instagram, X, LinkedIn, YouTube) from professional or personal use, such as blogging, using social media sites, producing content.
• Experience in creating Facebook and Google Ads.
• Experience of CMS editing software

Benefits

• Free School lunch during term times
• Free parking
• Use of the School's swimming pool (when available)
• Free lunchtime concerts
• Discounted tickets to other school events
• 24/7 access to DAS counselling services
• 24/7 access to AXA Thrive app for mental wellbeing
• AXA Health telephone line access for medical support and advice
• Life Assurance
• A health cash plan provided by Medicash
• The School offers a very generous pension, contributing 13.5% every month, with the employee contributing at least 6%. Applicable to permanent and contract employees only.

To Apply

If you feel you are a suitable candidate and would like to work for this reputable School, please click apply to complete your application.