Marketing & Communications Manager

Overview

Sponsors for Educational Opportunity (SEO London) is looking to hire a Marketing and Communications Manager, reporting to the Head of Outreach and Communications.

• Job Title: Marketing and Communications Manager
• Team: Outreach and Communications
• Location: 41 Great Guildford Street, London SE1 0ES

We offer flexible and hybrid working but office-based work is required from all staff on a regular basis. For this role we require the post-holder to be in the office for a minimum of 2 days per week.

• Reports to: Head of Outreach and Communication
• Line Management: Senior Marketing Coordinator
• Term: Permanent Role
• 28 hours per week
• Ideal start date: ASAP
• Annual salary: £38K £46K(pro rata) depending on experience

We are open to flexible arrangements for the right candidate

About SEO London

SEO London is a registered charity in the UK dedicated to offering educational, training, and mentoring support to students and young professionals from low socioeconomic and ethnic minority backgrounds.

Our programmes foster pre-professional development, facilitate career access, and ensure long-term success in various competitive global industries. Since our establishment in 2000, SEO London has played a pivotal role in advancing workplace diversity and inclusion. Numerous alumni, who have benefited from our transformative initiatives, now occupy key positions in leading UK and global corporations and firms. Our collaborations span across industries such as investment banking, asset management, consulting, commercial real estate, technology, alternative investments, insurance, and corporate law. Through partnerships with our sponsor firms, we empower our participants by providing industry insights, employability support, and exclusive access to job and internship opportunities in their chosen sectors.

OUR VISION

A society where everyone, regardless of background has equal opportunity to achieve long-term professional and personal success.

OUR MISSION

To prepare talented students from underrepresented backgrounds for career success through industry-specific education and training programmes.

OUR VALUES

Diversity: We value teamwork and champion diversity in all its forms, including diversity of thought.

Innovation: We foster a culture of creativity and forward thinking. We continuously seek new ideas to support our service users while ensuring the meaningful engagement of our sponsors.

Integrity: We act with integrity and communicate openly with all our stakeholders.

Collaboration: We provide a collaborative and rewarding environment with continuous personal and professional development opportunities for all.

Who we support

SEO London supports students and young professionals from ethnic minority groups and low socioeconomic backgrounds. We aim to support those who need us the most.

Ethnic minority groups: As per UK government guidelines, we use ethnic minority to describe all ethnic groups other than White British or other White backgrounds.

Low Socioeconomic backgrounds: At SEO London, socioeconomic background is assessed as belonging to one or more of the following: household income, free school meal status, refugee or asylum seeker background, experience of local authority care, education and occupation of parents, and history of having lived in social housing.

The Role

The Marketing and Communications Manager role at SEO London presents an exciting opportunity for a proactive professional to work in a dynamic environment. This position requires a hands-on approach and allows the individual to apply their full range of marketing and communications skills. The primary responsibility is to lead and execute SEO London s marketing and communications strategy,

Responsibilities and Accountabilities:

Strategy Development and Execution

Develop and implement a comprehensive marketing and communications strategy that aligns with the organisation s mission, vision, and objectives.

Conduct market research to understand target audiences and adjust strategies accordingly.

Further develop our plan for B2B marketing.

Business-to-business marketing

Execute a B2B marketing strategy aligned with SEO London s goals and objectives.

Create and manage multi-channel campaigns, including social media, email marketing, and PR, to boost SEO London s visibility amongst existing and potential corporate sponsor firms.

Produce sponsor-focused content, including success stories, industry insights and data-driven reports, to demonstrate ROI and the value of partnership with SEO London.

Cultivate and maintain relationships with media outlets, sponsors and relevant individuals within existing and potential sponsor firms.

Brand Management and PR

Maintain and strengthen the organisation s brand image across all communication channels.

Ensure consistent messaging and visual identity across campaigns, events and SEO London s online presence.

Collaborate with sponsor firms and other external partners to promote SEO London content in the media.

Work with the Impact Team to develop and promote testimonials and highlight SEO London s annual impact metrics.

Content Creation and Management

Oversee content creation, including press releases, newsletters, social media posts and website updates.

Collect and promote engaging stories and testimonials that highlight the organisation s impact and promote its mission.

Digital Marketing and Social Media

Review and further SEO London s social media plan and engagement tactics.

Manage and grow the organisation's social media presence on platforms such as LinkedIn, X, Facebook, Instagram and TikTok.

Possess a deep understanding of social media, along with a high level of creativity and expertise, to make the organisation s social media platforms stand out.

Develop and execute digital marketing campaigns, including email marketing, social media ads and SEO strategies.

Manage Google ads and Google analytics.

Public Relations and Media Engagement

Build and maintain relationships with journalists, bloggers and media outlets.

Draft press releases and pitch stories, and respond to media inquiries to increase the organisation's visibility and reputation.

Stakeholder Communications

Coordinate and/or support communications with key stakeholders including donors, partners, and the broader community.

Create targeted messages for different audiences, ensuring they are relevant and impactful.

Event Promotion and Support

Support the promotion of events and fundraisers.

Collaborate with external and internal event organisers to ensure consistent branding and messaging.

Marketing to student audience

Drive the marketing and promotion of our programmes to students at campuses across the UK.

Lead digital marketing campaigns for student recruitment during the recruitment season.

Collaborate with the Outreach Manager to align outreach and marketing efforts, ensuring programme needs and KPIs are met.

Analyse campaign performance and adjust strategies to optimise engagement and lead generation.

Internal communications

Support the development of strong and consistent internal communications, working in the first instance with an internal project team.

Monitoring and evaluation

Oversee quality control of all outputs.

Use data to understand and improve the performance of the organisation s communications efforts.

Analytics and Reporting

Monitor and report on the effectiveness of marketing campaigns and communications efforts, using metrics to drive continuous improvement.

Use tools like Google Analytics, Google Ads, social media insights, and email marketing reports to assess and refine strategies.

Team Collaboration and Line Management

Work closely with other departments to align marketing efforts with programme goals and organisational priorities.

Provide line management as required, including goal setting, performance management, task planning and execution, identifying learning and development opportunities, and hold accountability for the team member s outcomes and outputs.

Person Specification

Essential skills and experience of:

Proven experience in B2B marketing

Proven experience across communications functions, including PR and social media

Using data to analyse social communications performance.

Project management and stakeholder management.

Demonstrable success in building and maintaining high-impact partnerships.

Microsoft (Outlook, Word, Excel, PowerPoint and SharePoint) and Canva.

Internal communications.

Event marketing and promotion.

Desirable skills and knowledge

Salesforce CRM.

Photoshop.

Knowledge of the UK s education system.

A deep understanding of diversity, equity, and inclusion.

Behaviours:

Positive and proactive self-starter click apply for full job details