Marketing AI Transformation Lead

Position Summary

Are you ready to shape the future of creative content with AI? In this new role as a Marketing AI Transformation Lead, you will drive Samsung's digital evolution by integrating AI technologies into our marketing processes. If you have a passion for innovation and want to take marketing to the next level, we are looking for you! Join us and make an impact with AI-driven creativity.

Role and Responsibilities

How you make a difference

As a Marketing AI Transformation Lead, you will be responsible for developing and implementing an AI-driven marketing transformation strategy that aligns with Samsung's business objectives. You will identify opportunities to integrate AI and advanced marketing technologies, conduct market analyses, and collaborate with senior leadership to support strategic decision-making.

In this role, you will create AI-powered operational blueprints, implement marketing AI tools, and drive AI innovations that enhance marketing activations and engage consumers. You will work across teams, foster AI integration into our creative processes, guide stakeholders, and continuously push boundaries to refine our marketing strategies.

Your key responsibilities include:

• Develop and implement an AI-driven marketing strategy.
• Identify business needs and AI opportunities within the organization.
• Conduct market and competitive analyses to inform strategic decisions.
• Collaborate with senior leadership to optimize priorities and resources.
• Create AI-powered operational blueprints for efficient sales and marketing processes.
• Implement AI marketing tools into daily operations.
• Drive AI-powered marketing innovations to enhance activations and consumer engagement.
• Establish collaborations with internal and external AI experts.
• Lead workshops and training sessions to foster innovation and AI expertise.
• Monitor progress and adjust strategies where needed.
• Translate complex AI concepts into clear insights for non-technical audiences.
• Stay up to date with the latest AI/ML developments and share knowledge within the organization.

Your Team

As Marketing AI Transformation Lead, you will be part of the Marketing and Business Strategy team in Corporate Marketing department, which focuses on marketing and business strategies based on actionable insights and analytical solutions. The team consists of marketing strategists, loyalty strategists, business strategists, and consumer market analysts. You will closely collaborate with various departments, including content creation, design, and digital marketing. Reporting directly to the Director of Corporate Marketing (CM), you will play a key role in shaping the future of our marketing strategies by integrating AI-driven creativity.

Skills and Qualifications

What are your assets

To excel in this role, you bring a strong foundation in AI and digital transformation, paired with the ability to translate complex AI concepts into impactful marketing strategies. You have a strategic mindset, a proven ability to lead cross-functional projects, and a passion for integrating AI-driven solutions into business processes. Your expertise enables you to drive innovation while effectively collaborating with stakeholders at all levels.

We also request:

• A master's degree in Computer Science, Engineering, Data Science, Business Information Management, Business Analytics, Strategy Management, or a related field.
• At least five years of experience in AI, digital transformation, or a similar role, ideally within a leading consulting firm or enterprise environment.
• Experience in AI-driven business development, including creating value propositions and responding to RFPs is a plus.
• A track record of leading large-scale projects involving multiple teams and stakeholders.
• Strong communication and leadership skills, with the ability to simplify complex technical concepts for both technical and non-technical audiences.
• Experience in competitive analysis, business strategy, and AI-driven marketing transformation.
• Proficiency in AI tools and methodologies, including machine learning, natural language processing, and Robotics Process Automation (RPA).
• A background in AI ethics, data governance, and AI-powered marketing solutions is a plus.
• Familiarity with cloud platforms (AWS, GCP, Azure) and programming languages such as Python or R is a plus.
• Relevant AI/ML certifications, such as Certified Professional in AI Ethics is a plus.

What's in it for you?

• Competitive compensation & benefits package to reward you for your work in supporting our company to grow. Including health insurance, 100% reimbursed by Samsung, 6% personal contribution to pension and an internet allowance of €29.42 per month.
• Bonus system where you can earn an extra monthly salary per quarter.
• A position for 40 hours a week.
• A company (lease)car
• 25 vacation days + Good Friday and the possibility to buy 5 extra vacation days.
• Telephone from Samsung with unlimited calling and 10GB data, within the EU and a Laptop of Samsung.
• Working hybrid with at least 3 days in the office, so you can optimize your workflow and enjoy the best of both worlds.
• The possibility to use the company restaurant, where you can enjoy an extensive lunch for a competitive price and even freshly prepared evening meals by our Samsung chef to take home every day. Discount on the purchase of Samsung products via our employee portal, up to a purchase amount of €2,500 per year
• Extensive Development, Health & Wellbeing programs (for example Samsung University, young talent & leadership programs, we have our own fitness on site, we have an online mental health portal, personal gym sessions which you can join and many more because we care about your development and wellbeing).

About us

Our story begins in 1969, when Samsung saw the light of day with the ambition to help people achieve the impossible. After more than 50 years, we are still innovating and creating boundless technology that helps people make the impossible possible. We remain driven by our purpose, which is why we put people and what they care about at the center of everything we create.

We do this by staying true to our global values.

• Human experiences (We put people first, at the center of everything we do).
• Progressive Innovation (We are constantly finding new ways to improve the way people live by creating inventive products and services).
• Rebellious Optimism (We challenge ourselves and the status quo to change the world).
• Integrity & transparency (We always strive to do the right thing by being open and honest with our customers and partner ecosystem).
• Social improvement (We believe that technology should benefit everyone. It should be accessible, sustainable and used for good).

Ready to drive innovations as our next Marketing AI Transformation Lead? Join us and make an impact, apply today!