Legacy Marketing Manager

Legacy Marketing Manager
c. £51,000
Hybrid Working/ London

The Talent Set is thrilled to be working with an international development charity to recruit a Legacy Marketing Manager.

This is a fantastic opportunity to join a mission-driven organisation providing critical support to vulnerable communities worldwide. This role offers the chance to deliver impactful multi-channel campaigns, driving the growth of legacy income to support humanitarian work worldwide.

If you re a skilled marketer ready to make a meaningful impact, this is your opportunity to join a passionate, purpose-driven team.

Key Responsibilities:

• Lead the planning, execution, and evaluation of multi-channel legacy acquisition campaigns, including digital, print, radio, and events, ensuring high-quality delivery and maximum impact.
• Collaborate with internal teams and external agencies to develop compelling content and messaging aligned with the organisations brand and communication strategies.
• Monitor and report on campaign performance, analysing results and recommending new channels or strategies to grow legacy donor acquisition and retention.
• Ensure compliance with relevant UK and EU laws, fundraising standards, and advertising regulations, maintaining the organisations reputation and ethical standards.
• Oversee budget management and financial reporting for legacy marketing activities, ensuring cost-effective campaign delivery and adherence to financial processes.
• Deputise for the Donor Development and Legacies Lead as needed and contribute to cross-team initiatives to support integrated fundraising goals.

Person Specification:

• Proven experience in UK charity marketing or fundraising, with a focus on donor acquisition and relationship management, particularly within legacy or gift-in-will campaigns.
• Strong project management skills, including planning, execution, and evaluation of multi-channel marketing activities across traditional and digital platforms.
• Demonstrable ability to collaborate with internal teams and external agencies, providing clear briefs and constructive feedback to deliver impactful campaigns.
• Exceptional communication skills, both written and verbal, with the ability to create compelling content and build strong relationships with stakeholders.
• Analytical mindset with the ability to interpret data, measure campaign performance, and identify opportunities for innovation and improvement.
• Solid understanding of fundraising standards, UK and EU laws, and advertising regulations, with a commitment to ethical and compliant marketing practices.

What s on offer:

• Gain exposure to a high-level strategy within a globally respected organisation, enhancing your professional profile and development in the charity sector.
• Play a key role in generating vital income through legacy giving, directly supporting the organisations operations around the world.
• Work alongside a passionate, dynamic team across fundraising, communications, and digital sectors, fostering professional growth and knowledge sharing.
• Lead and shape innovative marketing campaigns with the opportunity to test new channels and creative approaches in a fast-paced environment.

The deadline for applications is Sunday 16th Feb 2025.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.