Hybrid Senior Advertising Strategist - Creative Student Marketing

Ready to make a difference? The work we do has a monumental impact on the lives of others. The course of futures change at the very moment prospective students engage with campaigns we dream up and manage for some of the most well-known & respected universities across the UK and US.

To be honest, given we have led the way in student marketing for over 13 years, it's highly likely that people in your connections have started their higher education journey as a result of the amazing work we do. Work you're about to do.

Using technology, AI and a whole bunch of creativity, we are revolutionising the way students connect with higher education institutions and this gives us an amazingly good feeling, everyday.

Come and define the future of student advertising with us (and get some good feeling in your life).

Role Info:

Senior Advertising Strategist
Brighton Office 2 Days Per Week / Home Working / Flex
£35,000 - £42,000
Plus Complete Benefits Package Including Employee Healthcare, Pension, Gifts and Awards, Early Finishes on Friday and More
Full Time - Permanent

Values / Culture: ABC - Accountable, Brave, Curious
Company: Insight-led strategy, bold creative, and leading-edge advertising services
Mission: To use data, technology and creativity to transform the way ambitious Universities inspire, connect and convert students

Your Background / Skills: Advertising, Analysis, Advertising Strategy, Media Planning, Client Success

Trusted By: NYU, University of Aberdeen, Queens College, Coventry University, Kansas State University, Abertay University, Truman State University, Logan University and More

About us.

We are on a mission to use data, technology and creativity to transform the way students connect with higher education institutions. Each year we connect millions of students with the courses and institutions that change the world.

With more than 13 years in the market, we have built a team of over 60 creatives, strategists, technologists and analysts in the UK and USA that have built a revolutionary data driven technology platform that predicts and automates student advertising. Our creatives and strategists develop concepts and content that inspire students for some of the world's leading education brands.

We work to truly unleash our clients' brands' full potential with bold, unignorable creative and innovative campaign planning, to win targeted audiences' attention, create deep connections and drive meaningful action when it counts.

We understand that where you choose to work matters.

That's why we're not just building careers: we're fostering an environment where people come first.

As Senior Advertising Strategist, you will become the main point of contact for some of our key advertising accounts; building media plans and strategy for them and becoming an extension of their marketing teams.

This is nothing less than an exciting and pivotal role in developing and executing highly effective global advertising campaigns. Your extensive experience and expertise in the field will be instrumental in driving successful advertising strategies and achieving the objectives of our university clients. In addition, you will provide strategic guidance and mentorship to junior team members, support on new business proposals, and contribute to the overall growth and success of the organisation.

You'll live our values: to be accountable for your own tasks, to be brave and try new things and to be curious, staying up to date with industry updates and the latest developments. All the while working in a team that is recognised as one of the most supportive in the industry.

About you:

+ Hold a Bachelor's Degree / Industry qualifications such as Google Ads Certification, Blueprint & Analytics are preferred
+ Extensive experience in advertising strategy development and execution
+ Experience in building ads on pay per click platforms or buying traditional media
+ Exceptional analytical skills to interpret complex data, generate actionable insights, and optimise campaign performance
+ Proficiency in utilising advertising tools and platforms, such as CRM systems, email marketing software, and advanced analytics tools
+ Proven track record of developing innovative and successful advertising campaigns
+ Outstanding communication and interpersonal skills to effectively collaborate with internal teams and establish strong relationships with university clients
+ Excellent organisational skills with the ability to manage multiple projects, prioritise tasks, and meet deadlines
+ Strong business acumen and strategic thinking capabilities

Desirable:

+ Strong understanding of the university landscape, including knowledge of different courses, programs, and admissions processes
+ Up-to-date knowledge of digital advertising trends, emerging technologies, and best practices in the industry
+ Demonstrated leadership abilities and experience in providing guidance and mentorship to junior team members

What's on Offer (sorry for the long list, but it's a great list)

Our culture is based on our simple ABC values (Accountable, Brave, Curious). We are accountable to providing you with the best working environment we possibly can. Our enhanced benefits package has been designed with our people in mind. We have focused on seeing and hearing what our global employees want. Here are some of our fantastic benefits

+ Start with 25 days holiday which increases after 2 years' length of service
+ No one should work on their birthday have a paid day off!
+ Buy additional 10 days holiday
+ Employee healthcare scheme
+ Maternity and paternity pay offered from day 1
+ Pension scheme
+ EAP - Employee Assistance Programme
+ Eye Tests and contribution towards glasses
+ Employee Referral Bonus
+ Early finish on Fridays
+ Cycle To Work Scheme
+ Electric vehicle leasing scheme
+ Time off for Charity / Volunteering work
+ Dog friendly office
+ Well stocked kitchen
+ Plus we know that your personal development is fundamental to our mission and so we tailor a progression path personalised to you

Sounds like a good fit? Apply here for a fast-track path to our Leadership Hiring Team.

Your Experience / Background / Previous Roles May Include:
Media Planner, Account Planner, Media Buyer, Digital Strategist, Media Strategist, Paid Media Strategist, Advertising Strategist, Performance Marketing, Ad Campaign Strategist.

Application notice We take your privacy seriously. As you might expect you may be contacted by email, text or telephone. Your data is processed by our talent partner RR (Recruitment Revolution) on the basis of their legitimate interests in fulfilling the recruitment process. Please refer to their Data Privacy Policy & Notice on their website for further details.