Head of Marketing

Mary s Meals serves nutritious school meals to children living in some of the world s poorest countries. The promise of a meal attracts these hungry children into the classroom, giving them the energy to learn and hope for a better future.

The Head of Marketing will grow support for Mary s Meals in the UK through bold and innovative mass marketing activities, to attract new supporters, develop relationships with existing supporters, drive fundraising and to ensure the values of the organisation are upheld in all communications activities.

Particularly skilled in digital marketing, you will be dynamic, data-led and able to generate significant growth across our marketing channels.

Key duties include:

• Direct line management of the Marketing team, offering day-to-day support and ensuring their ongoing development.
• Work in tandem with the Head of Media and Content to ensure an integrated and collaborative approach to all communications activities.
• Develop and implement Mary s Meals marketing strategy in the UK, linking ongoing progress to key organisational KPIs, with a strong emphasis on digital communications.
• Work closely with the Data Insights team to ensure strong joint working on technical solutions and insights across digital systems such as the website and Salesforce.
• Lead the development and implementation of innovative marketing activities (including the use of new channels) to retain existing supporters and identify creative ways to acquire new audiences.
• Manage the UK website, working closely with colleagues in the international digital team to ensure the site is functioning well, generating traffic and income, and attracting new supporters to our work.
• Lead SEO strategy including team utilisation of SEMrush and being an advocate for AI within this space.
• Lead our approach to segmented communications for email marketing and direct mail, developing our supporter journeys and ensuring an ongoing testing and learning approach is in place.
• Working closely with Data Insights where required, lead the tracking and analysis of marketing data, to identify key trends, opportunities and areas for development.
• Oversee campaigns including the creation of campaign plans, execution and delivery and campaign evaluation.
• Drive fundraising and supporter acquisition through the use of digital advertising channels, such as Meta and Google.
• Grow fundraising through the online Mary s Meals shop, through the diversifying of our product range and improved experience for our supporters.
• Oversee the Mary s Meals UK social media channels.

Please see the recruitment pack for full list of duties and further information on our website by selecting the Charity Job apply button.

We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.