Head of Fundraising & Engagement

Strategic Development

Provide leadership, strategy and direction for the Charity s fundraising, marketing and communications team.

Be part of the Senior Management Team (SMT), contributing to the vision and strategic direction as well as provide updates and reports for the SMT and Trustees.

Act as the organisational expert on fundraising, marketing and communications issues, providing advice and guidance to Trustees, SMT and other senior staff members.

Work closely with the CEO and SMT to ensure that fundraising and marketing respond to and reflect the vision and agreed priorities.

To bring innovation and an entrepreneurial approach

Fundraising

Implement a five-year fundraising strategy (target income c.£1.5m pa), and be accountable for the delivery of operational plans, defining targets and identifying new sources of income.

Support the diversification of fundraising income to include statutory funding and commissioned contracts with local and national government

Develop and implement fundraising policies and procedures ensuring all fundraising remains safe and legal.

Create a strong culture of integrity to deliver effective supporter journeys across all fundraising areas.

Analysis of current fundraising trends and standards as well as historic analysis of our own activities to optimise all fundraising approaches.

Communications and Marketing

Oversee the development of the marketing and communications strategy.

Working with the Communications Manager, develop and implement a marketing plan for our residential services to support high performing occupancy.

Lead the Communications team to develop the social media strategy, both as a communications and a marketing tool.

Oversee the website, ensuring accessible content, a strong visitor experience and increasing donations via the site.

Oversee the strengthening of our internal communications and in particular the flow of project and general information between our services and central teams.

Budgeting and Reporting

Manage the fundraising, marketing and communications budgets.

Work closely with the Head of Finance to agree the details and targets of unrestricted and restricted projects to be funded each year.

Implement accurate and robust systems for reporting on outcomes to funders and our annual impact report

Leadership and Line Management

Provide strategic direction to all areas of fundraising, marketing and communications, nurturing team members to develop their knowledge and expertise, and maintaining a passionate and engaged group of staff committed to delivering excellence for Trevi.

Coach, inspire and motivate direct reports and other members of the team as well as providing guidance and direction to deliver their objectives and develop their skills and expertise in their roles.

To undertake such other duties as are reasonably appropriate to the post.

Person Specification

Essential Knowledge & Qualifications

Educated to degree or relevant experience

Knowledge of legislation, regulations and best practice in fundraising and marketing

Strong understanding of fundraising, marketing and communication fundamentals

Knowledge of PR techniques and digital marketing

Branding/style trends and standards

Understanding of the social media landscape

Strong understanding of GDPR

Desirable Knowledge & Qualifications

Knowledge of the womens sector and issues affecting women such as VAWG, criminal justice and mental health

Membership of a relevant professional body

An appreciation of strategic issues and how marketing can inform them

Essential Experience

Significant experience at a senior level with a successful track record in a charity fundraising environment

Developing and implementing strategies and operational plans successfully for fundraising, marketing and communications

Setting, managing, and reporting on six figure+ budgets

Experience of donor management and building relationships

Experience of leading, motivating and managing a successful team

Experience of brand development and management

Demonstrable experience of shaping organisational objectives

Using analytics and consumer behaviour to shape activities

Desirable Experience

Experience of working with a charity CRM database.

Experience of developing merchandise and successful sales record

Essential Qualities and Skills

Excellent written and verbal communication skills

Strong attention to detail

Extensive IT skills, including MS Office

Strong interpersonal and people management skills

Ability to influence and persuade a diverse range of stakeholders

Ability to multi-task, prioritise and solve workloads on own initiative

Strong negotiation skills

Ability to speak passionately about our work including public speaking and motivating

Creative thinker, enthusiastic and flexible

Strong analytical skills to interpret data and develop outcome measures

Desirable Qualities and Skills

Confident utilising marketing specific tools such as Adobe Creative suite and CANVA

Innovative and commercially minded