Head of Communications and Narrative Change / Pennaeth Cyfathrebu a Newid Naratif

Summary of Role/ Crynodeb o r Rôl

The Head of Communications and Narrative Change (HCNC) will lead the Imagine Action project and oversee the development and implementation of a communications & media strategy for Climate Cymru.

The role will involve line managing 3 part-time staff as well as freelancers, volunteers and artists. The HCNC will work closely with stakeholders, journalists, press and media, cultivating relationships to maximise impact.

Inspiring engagement from partners will be key to the role. Sitting at the heart of a large movement and leading a cutting-edge project, this role presents an exciting opportunity for a strategic communicator to have a transformative impact.

Y Pennaeth Cyfathrebu a Newid Naratif fydd yn arwain y prosiect Dychmygu Gweithredu, ac yn goruchwylio'r gwaith o ddatblygu a gweithredu strategaeth gyfathrebu a chyfryngau ar gyfer Climate Cymru. Bydd y rôl yn cynnwys gweithredu fel rheolwr llinell i 3 aelod o staff rhan-amser yn ogystal â gweithwyr llawrydd, gwirfoddolwyr ac artistiaid. Bydd y Pennaeth yn gweithio'n agos gyda rhanddeiliaid, newyddiadurwyr, y wasg a'r cyfryngau, ac yn meithrin perthnasoedd i sicrhau'r effaith fwyaf. Bydd ysbrydoli ymgysylltu gan bartneriaid yn allweddol i'r rôl. Mae eistedd yng nghalon mudiad mawr ac arwain prosiect arloesol yn cyflwyno cyfle cyffrous i gyfathrebwr strategol gael effaith drawsnewidiol.

About Climate Cymru

Climate Cymru () is a movement of thousands of individuals and a network of over 380 organisations from all sectors in Wales, brought together by shared values and a recognition that the climate and nature emergencies require urgent, fair action. We believe that action should be guided by science and the voices of people across Wales. Climate Cymru is hosted by the Welsh Centre for International Affairs (WCIA). WCIA is a charity that inspires people in Wales to learn about and take action on global issues. WCIA s vision is that everyone in Wales contributes to creating a fairer and more peaceful world. Climate Cymru is impact-focused and a powerful vehicle for change in Welsh society. We do this by:

Putting pressure on those with power to take concrete action

Engaging productively with the Welsh Government

Making sure voices from across Wales are heard and represented

Inspiring and connecting our network

Amplifying and accelerating our partners' work

Sharing important information and opportunities with our network and the wider public

Learning from society in Wales, and beyond

Building broad public support for action

Representing Welsh voices and organisations nationally and internationally

About Imagine Action

Imagine Action is a project born out of a shared concern about an escalating culture war, increasing polarisation in society and the need to adapt to a much more distributed, evolving information ecosystem. Imagine Action helps communities across Wales redefine public narratives, inspire climate action, reduce social polarisation, and counter misinformation. It reframes climate action from a false narrative of sacrifice to one of collective opportunity, presenting locally relevant, values-driven stories rooted in fairness, unity, and community well-being. The concept was co-created over 2 year period by the Climate Cymru movement and the voices of communities around Wales. The work is based on cutting edge communications principles as well as the latest narrative and social change research. A pilot project designed a set of tools that makes cutting-edge narrative and communications principles easy to use. Imagine Action will upskill and train groups, organisations and networks around Wales to use these tools to tell their stories in a compelling, human and relatable way. The initiative connects grassroots voices with decision-makers, amplifying local stories and strategically placing stories to drive change and redefine public and political narratives. Partnerships with the network of 380 organisations, artists, researchers, and changemakers enhance the reach and resonance of these stories, embedding them within broader cultural and political frameworks. A webinar from the pilot that outlines the Imagine Action Tools is

Specific responsibilities for this role include:

Strategic Leadership and Project Oversight

Lead the delivery of the Imagine Action project, ensuring alignment with Climate Cymru s vision, values, and strategic objectives.

Develop and implement a strategic communications and media plan to amplify Climate Cymru s mission and the Imagine Action project s objectives.

Provide oversight and guidance to the narrative change activities, ensuring they are innovative, impactful, and inclusive.

Work collaboratively with the Head of Climate Cymru and other stakeholders to shape and refine the overarching communications strategy.

Media Relations and Press Work

Cultivate strong relationships with journalists, press and media partners to secure impactful coverage for Climate Cymru and Imagine Action.

Identify and place compelling stories in relevant media channels, ensuring the voices of Welsh communities are amplified.

Brief and support spokespeople for media engagements, ensuring alignment with key messages and organizational values.

Develop and maintain a database of press and media contacts to strategically target and expand outreach efforts. Narrative and Storytelling Development

Oversee the creation of narratives that connect climate action to values such as fairness, community and opportunity.

Work with partners, artists, and researchers to develop and disseminate compelling storytelling content, including videos, articles, social media assets and artistic displays.

Ensure the integration of Imagine Action tools and principles in the development of community narratives and communications outputs.

Lead workshops and training sessions for stakeholders to empower them with narrative change tools and techniques.

Team Management and Collaboration

Line manage part-time staff, freelancers, and volunteers, ensuring clarity of roles, responsibilities, and goals.

Provide mentorship and support to team members, fostering a collaborative, inclusive, and high-performing work environment.

Coordinate with the Network Coordinator and Community, Storytelling & Inclusion Coordinator to ensure seamless integration of volunteer and community engagement activities.

Stakeholder Engagement and Partnerships

Collaborate with Climate Cymru s network of 380+ partners to amplify their communications impact and foster strategic alliances.

Work with community groups, delivery partners, and other stakeholders to co-create narratives and ensure their voices are central to communications strategies.

Build partnerships with key influencers and allies to expand the reach and resonance of Imagine Action. Content Creation and Channel Management

Oversee the production of high-quality, bilingual content for various channels, including social media, newsletters, websites, and press releases.

Develop and implement social media strategies to engage audiences, raise awareness, and drive narrative change.

Ensure consistent and impactful messaging across all communications platforms. Monitoring, Evaluation, and Reporting

Track and evaluate the effectiveness of communications strategies, media coverage, and narrative change activities.

Provide progress reports to the Head of Climate Cymru, WCIA s Board of Trustees, and funders.

Use feedback loops from stakeholders and partners to adapt and refine communications and narrative change strategies.

Additional Responsibilities

Represent Climate Cymru and Imagine Action at key events, conferences and public forums to promote the initiative s goals.

Contribute to fundraising efforts by showcasing the success and impact of the Imagine Action project through compelling reports and presentations.

Undertake other duties as required.

Person Specification

Applicants must demonstrate the following attributes by linking them with relevant experiences and achievements in the job application statement. Essential requirements

1. Demonstrated understanding of, and commitment to, Climate Cymru s mission and WCIA s vision for a fairer, more peaceful world.

2. Strong personal drive for urgent, fair climate and nature action, with a belief in the transformative power of storytelling and communications.

3. Excellent communication skills, both written and verbal, with a proven ability to inspire and engage a wide range of audiences.

4. A strategic mindset, with experience developing and delivering impactful media and communications plans.

5. Demonstrated ability to foster collaboration and build partnerships with individuals and organizations to amplify shared goals.

6. Competency in project management, including meeting deadlines, managing budgets, and delivering high-quality outputs.

7. A commitment to diversity, equity, and inclusion including experience of supporting people from all backgrounds to get involved in collective work.

8. Proven experience in securing press coverage, cultivating media relationships, and supporting spokespeople with effective briefings and preparation.

9. Experience in managing multiple communications channels, including digital platforms, press outreach and social media.

Desirable attributes

1. Fluency in Welsh . click apply for full job details