Email Marketing Manager

Be there when it matters

Sue Ryder has an exciting career opportunity within our Marketing, Communications and Digital services directorate for a driven and impactful Email Marketing Manager.
The successful applicant will lead the development and execution of innovative email marketing and SMS campaigns that drive engagement and conversions.

About the role:

You will manage email strategy, content creation, audience segmentation, and performance analysis to enhance brand awareness and grow our supporter base. Reporting to the Senior Digital Manager, this role line manages the Email Marketing Officer and works closely with cross-functional teams including Marketing, Supporter Experience, Fundraising and Retail.
Working as part of a team, you will be responsible for the end-to-end email marketing process from campaign planning, content development, A/B testing, list management, automation, and personalisation to performance tracking and reporting.

About you:

• Demonstrable experience in developing and implementing effective email marketing campaigns.
• Strong understanding of email marketing platforms and automation tools.
• Knowledge of email marketing best practices, including segmentation, deliverability and optimisation techniques.
• Experience in supporter stewardship communications and journey planning to boost engagement and lifetime value.
• A highly skilled copywriter with excellent attention to detail and demonstrable experience in writing content for a variety of topics, including appeals, events, retail, and stewardship communications.
• Strong analytical skills and experience using data to drive decisions.
• Strong line management skills and the ability to win hearts and minds of colleagues from other directorates.
• Ability to work collaboratively across teams and manage multiple projects in a fast-paced environment.
• Experience in sharing expertise to upskill other team members, encouraging creativity and innovation.
• A passion for the charity sector and a commitment to our cause.

Sue Ryder is here to make sure everyone approaching the end of their life or living with grief can access the support they need. There is no one size fits all when it comes to how we cope and the help we need, but with our support, no one has to face dying or grief alone.

Benefits
• Company pension scheme
• 27 days holiday - rising to 33 with length of service plus bank holidays
• Enhanced maternity and paternity pay
• Enhanced sick pay
• Employee Networks - LGBTQ+, Ethnic Diversity and Equality, People with Disabilities, and Women and Non Binary Individuals
• Staff discount of 10% on new goods online
• Structured induction programme and learning and development opportunities.

We actively encourage applications from people from all backgrounds to help us to provide the best possible experience for the people who use our services and continue to make Sue Ryder a great place to work, and attract and recruit the best, most diverse workforce possible. We are particularly interested in increasing applications from the global majority, LGTBQIA+ and people with disabilities as they are currently underrepresented in our organisation.

Please let us know if you have any feedback to make our recruitment processes more accessible and inclusive or if you require any adjustments made to your application or interview process

If you want more than just a job, we want you.
Join the team and be there when it matters.

We reserve to right to close or extend this advert closing date to suit our recruitment needs.