Digital Marketing Manager

We re looking to recruit an experienced Digital Marketing Manager with a talent for combining creativity and analytical skills, to create marketing campaigns that will drive enquiries and registrations on our charity challenge events.

Global Adventure Challenges are more than just a challenge event management company our core objectives and values derive from event fundraising. This ethos is driven down from the directors through the business, to each team and member of staff.

Our passion for challenge event fundraising runs deep and we aim to ensure we deliver safe, memorable and life-changing challenge experiences for our participants, enabling our charity partners to raise substantial funds and create lifelong supporters!

About The Role

Alongside our Marketing Officer, you ll be responsible for successfully promoting our challenges to individuals, charities and corporates, with the primary aim of ensuring that monthly registration targets are met, but also with the aim of marketing Global Adventure Challenges services as a whole.

You will plan and deliver our digital marketing strategy, which involves, but is not limited to:

• Developing and implementing digital marketing strategies to individuals, charities and corporates, including but not limited to organic and paid social media, email marketing, search engine optimisation (SEO) and paid search and display advertising while adhering to deadlines
• Designing and monitoring all paid advertising, including but not limited to Meta and Google Ads
• Supporting our charity partners in their promotion of our events, including the production of marketing kits for new offers and events
• Working with our Charity Accounts Officer to create PowerPoint presentations for information evenings for our charity partners
• Managing the company website and ensuring that content is up to date, including challenge dates and itinerary details
• Writing creative copy including blog content for the website, ensuring content is optimised for search engine results
• Creating and scheduling regular marketing emails to our subscribers and charity and corporate partners using Dotdigital
• Designing and delivering all digital creative media including online challenge brochures, in addition to managing and maintaining the brochure website using WordPress. This requires a basic understanding of HTML, CSS and JavaScript to maintain functionality
• Creating a range of content using Adobe Creative Suite, including but not limited to content for the GAC website and social media channels in addition to providing design support to other areas of the business

Administrative tasks

• Reporting on KPIs from various marketing campaigns including but not limited to Google Ads, Meta Ads, email sends, search engine optimisation (SEO) and other marketing streams
• Providing regular reports and analysis on website usage and trends using GA4
• Accurately reporting the expenditure of marketing campaigns
• Producing PowerPoint Presentations for information events for charities, participants and corporates
• Recording accurate stock levels of all merchandise including but not limited to cycling jerseys, trekking t-shirts and place orders with our supplier as required
• Contributing towards the design and sales of merchandise via the company s merchandise website
• Line-managing the Marketing Officer, providing guidance and supporting them in their management of our social media channels

Other tasks

• Developing and suggesting new marketing and client sourcing streams for the business
• Ensuring all correspondence (written and verbal) is to the highest standard
• Alongside Company Directors, implementing any new Marketing procedures that will benefit the business
• Any other duties as and when required under instruction from the Directors.

What we re looking for:

• Extensive experience in a digital marketing role, including SEO, PPC, social media and email marketing
• Strong knowledge of website analytics tools including GA4 for tracking website performance
• Proven track record in allocating and managing budgets on paid channels, including Google and Meta Ads
• Experience managing WordPress websites, with basic HTML and CSS skills
• Experience using Adobe Creative Suite to create image and video content (Illustrator, InDesign, Premiere Pro)
• Strong project management skills, with experience managing multiple projects whilst still meeting deadlines
• Excellent problem-solving skills, with the ability to develop creative solutions to potential roadblocks
• Up-to-date with the latest developments in the digital marketing industry

What we can offer you:

• Workplace pension
• £50 / month fuel allowance
• Birthday off work
• Early finish on a Friday
• Christmas shutdown (a proportion of your annual leave will be needed to cover this period)
• Lively and interesting work environment in a sector which makes a difference
• Potential to experience exciting challenge events, worldwide travel
• Dog friendly office
• Flexible working