Digital Marketing Manager

Digital Marketing Lead
£70,000 - £90,000
London - 3 days per week

My client is a well-established financial software platform - providing access to the world's major commodity markets and facilitating over 50million trades around the globe.
Established in 2005, with over 1800 employees around the world - they are embarking on ambitious growth plans and seeking to hire their 1st dedicated Digital Marketing Lead to oversee and optimise their digital touch points, improve Business Intelligence and overhaul the marketing offering.

Apply Now - if you would like to join an ambitious financial software platform and play a key role in their Digital Marketing offering and ongoing success.

The Role

• Develop and execute digital marketing strategies to enhance brand visibility and customer engagement.
• Drive traffic to digital platforms through SEO, PPC, social media, email marketing, and content strategies.
• Work closely with data analysts and UX designers to refine marketing strategies and improve user experience.
• Utilise analytics to measure performance, generate insights, and refine marketing activities.
• Oversee the development of digital campaigns, ensuring alignment with business objectives.
• Manage and collaborate with internal teams and external partners to deliver impactful marketing initiatives.
• Implement and manage marketing tools such as HubSpot, Salesforce, and other automation platforms.
• Develop dashboards to track key marketing performance metrics, including website and LinkedIn analytics.

• Proven experience in digital marketing, with a track record of driving audience growth and engagement across different channels including SEO, PPC, social media, email marketing, and content marketing.
• Experience in using analytics tools (eg Google Analytics, SEMrush, Adobe Analytics) to inform decision-making.
• Familiarity with marketing tools such as HubSpot and Salesforce.
• Experience in dashboard creation to monitor digital marketing performance.
• Knowledge of CRM, marketing automation, and customer segmentation strategies.
• Strong entrepreneurial spirit with the ability to lead initiatives and drive digital marketing transformation within the organisation.
• Excellent communication and stakeholder management skills.

Digital Marketing Lead
£70,000 - £90,000
London - 3 days per week