Digital Marketing & Content Officer

Role description:

We are seeking a creative and proactive Digital Marketing and Content Officer to lead on developing and delivering engaging digital content across Southampton Hospitals Charity s online channels with the goal of building an engaged supporter and donor community.

You will be responsible for growing our digital presence through compelling storytelling, high-quality social media content, and effective digital engagement strategies. Working closely with the Campaigns and Marketing Manager and Communications & Publications Officer, you will play a key role in gathering, creating, and sharing impactful stories from across the hospitals, ensuring our supporters, donors, and the wider community remain connected to our work.

Main Responsibilities:

Content creation & digital engagement

• Work with the Campaigns & Marketing Manager to create and implement a digital marketing strategy with the aim of increasing our contactable audience and improving engagement across our digital channels.

• Plan, create, and publish high-quality content across all digital channels, including social media, website, and email marketing.

• Build relationships across the Charity and Hospitals, proactively gathering stories, case studies, and visual content.

• Develop engaging social media campaigns, ensuring content is tailored to different audiences and platforms.

• Manage paid digital advertising (Facebook ads, Google ads) to increase engagement and fundraising outcomes.

• Capture and edit video and photography content for digital storytelling.

• Ensure all content is accessible, inclusive, and aligned with brand guidelines.

Social media & website management

• Oversee the charity s social media presence, responding to comments, messages, and engaging with supporters.

• Analyse performance metrics, using insights to refine content strategies.

• Regularly update website content, ensuring it is engaging and relevant.

• Implement SEO best practices to optimise web content.

Supporter engagement & digital growth

• Work with fundraising teams to develop and deliver digital supporter journeys.

• Identify opportunities for supporter-led content.

• Work closely with the Communications & Publications Officer to ensure digital content supports broader comms objectives.

• Provide training and guidance to colleagues on best practices for digital content creation and engagement.

• Where needed, help manage Communications & Publications Officer responsibilities during periods of annual leave.

Person Specification:

Knowledge and experience

• Experience managing social media channels for an organisation, including content creation and analytics.

• Experience (or interest in) working within the Charity Sector and an understanding of the principles of the donor pipeline and donor/supporter engagement.

• Experience creating and editing multimedia content (video, photography, graphics).

• Strong copywriting skills for digital platforms, with the ability to adapt tone for different audiences.

• Knowledge of SEO, social media algorithms, and best practices.

• Experience using content management systems (WordPress).

• Familiarity with digital advertising and email marketing platforms (Mailchimp).

• Experience using data analytics tools (Google Analytics, Meta Insights).

• Experience using CRM or supporter databases (Beacon preferred).

Skills, abilities, and behaviours

• Creative thinker with a strong visual storytelling ability.

• Experience of using Canva and/or Adobe Suite.

• Ability to work to brand guidelines, producing aesthetically pleasing collateral and marketing materials.

• Highly organised with the ability to manage multiple projects.

• Strong communication and relationship-building skills.

• Proactive and outgoing, with a willingness to seek out stories and content opportunities.

• Adaptability to work in a fast-paced environment.

• Ability to translate complex information into accessible and engaging content.

• Attention to detail, ensuring high-quality and consistent content.

• A self-starter who can work independently and as part of a team.