Digital Engagement Manager - Email and Journeys

We are looking for an experienced Digital Engagement Manager to plan and deliver brilliant email campaigns, communications and journeys to help pets and their people.

As Woodgreen Pet Charity's expert on all things email you will manage a range of email communications to acquire, retain and develop new and existing audiences to drive income and engagement.

You will;

• Develop, nurture and optimise digital relationships with audiences to support engagement and income generation.
• Manage a range of email communications to acquire, retain and develop new and existing audiences.
• Support key managers across Woodgreen to build their digital engagement knowledge, guiding individuals as appropriate to ensure all email communications are to the highest quality.
• Support public facing teams across Woodgreen with the delivery of an efficient, high- quality digital service.
• Combine strong technical and analytical skills with a keen understanding of how to create impactful and engaging digital content and email campaigns.

As well as being passionate about email and harnessing its power to nurture, develop and deepen relationships you will need:

• Experience of developing and implementing digital fundraising or other income-generating campaigns, achieving desired targets and reporting on impact.
• Demonstrable experience of developing and delivering key messages to a variety of audiences through email and digital content
• Significant experience of working with ESP tools and services to deliver broadcast campaigns and automated engagement journeys against targets.
• Proven ability to write and edit highly engaging fundraising and engagement copy across online channels, with demonstrable skills in being clear and concise
• Experience of using Google Analytics and Data Studio to analyse campaign performance
• Experience of managing multiple stakeholders, including external agency partners and internal campaign owners.
• A track record of innovation and developing opportunities for growth
• Strong working knowledge of ESP tools (DotDigital desirable), HTML and CMS systems (Wordpress desirable)
• Working knowledge of Raiser s Edge, Dynamics or similar CRM databases

Woodgreen Pets Charity is dedicated to helping pets and their people at every step of the pet ownership journey. We provide safe shelter, specialist care, and a brighter future for thousands of pets. And we re here for owners in need of advice and support too, every step of the way.

The starting salary for this position is £34,730 - £42,446 depending on experience. In addition the successful applicant will receive;

• 36 days annual leave (inclusive of bank holidays) rising by 1 day each year to 40 days after five years
• Hybrid working with occasional days worked from our Godmanchester site.
• Up to 8% employer pension contributions
• Support towards healthcare costs (cashplan)
• Free access to Headspace
• Life assurance (4x salary)
• 25% discount in our charity shops.

This vacancy may close earlier should we receive high volumes of applications. Interviews may commence prior to the closing date.

Woodgreen is committed to safeguarding children and adults at risk and protecting anyone that comes into contact with us from harm. We expect all employees and volunteers to share this commitment.