CRM Manager - Luxury Gifts

CRM Manager

eCommerce business - luxury gifts

£45,000 - £55,000

West London 2/3 days per week

A leading eCommerce business with 4 leading brands are looking for a CRM Manager to join their growing Marketing function. This is the first CRM/Email hire which is really exciting for the business as they continue with their digital and CRM plans.

You will have a lot of ownership on the CRM strategy and customer life cycle journeys and will need to be hands on with execution of campaigns for the first 6 months. The plan is for this role to hire an exec in 6 months and build the team out further.

Responsibilities

• Oversee and improve the customer journeys, ensuring engaging and impactful interactions at each touchpoint
• Develop, design and execute weekly email marketing campaigns with a view of driving engagement
• Implement and manage multiple automated email campaigns across the brands and to different customer segments
• Lead the project on implementing a new ESP for the business
• Work with the broader Marketing team (Social, Content, eCom) to produce the best possible persoanlised campaigns as possible
• Work on broader CRM projects such as implementing new campaigns across SMS etc

Experience

• 3+ years in a CRM/Email Marketing role, ideally within fashion, retail or eCommerce
• Previous experience running end to end email marketing campaigns
• Experience using multiple ESPs
• Experience executing multi-channel CRM campaigns
• Experience with A/B testing and segmentation