Content Creator

Content Creator

Salary £30,000 per annum - subject to skills and experience

Hours of work Full time,37.5 hours a week over five days. Occasional weekend and evening work for events

Base Hybrid working for the foreseeable future with regular attendance to the office at least 2 days a week

Department - Engagement and Communications

Job Purpose

In this role, you ll gathering powerful stories which reflect the work we do and the impact we have on those who benefit from our services and funding. You ll be sourcing stories and interviewing NHS staff, patients and researchers to create heartwarming, compelling content across a range of channels.

Reporting to our content marketing manager, it promises to be a varied and rewarding role in a small but highly collaborative and friendly team.

The role is ideally suited to someone who has previously been responsible for creating, delivering and evaluating content for digital channels. Applicants should have an eye for photography, be high-skilled in video production and count snappy writing as part of their skillset.

The objectives of the post are:

• to create engaging and compelling content for our written, digital and social media channels, including posts, images, animations and videos that align with our brand, voice and values
• to be proficient in storytelling, capable of swiftly crafting compelling and captivating narratives
• to contribute to our social media content calendar, ensuring consistent and timely delivery of content
• to monitor social media trends, tools and best practices, and implement them into our social media activity to maximise effectiveness
• to share in the delivery of engagement activity with our online followers and supporters, responding to comments and messages, and cultivating relationships with our audiences
• to identify great opportunities for content in our external and internal communications
• to manage the storing of media content and related consent on our digital asset management system.

Key Relationships

• Engagement and communications directorate
• Fundraising directorate
• Grants and research department
• Services department (volunteers, complementary therapy, support hub)
• Royal Free London NHS Foundation Trust communications team

Person Specification

Qualifications essential

• CSE/GCSE in Maths and English or equivalent

Qualifications desirable

• a qualification in a related subject

Experience essential

• experience in a similar role
• experience of making sure content adheres to brand guidelines and tone of voice
• experience of creating content that conforms to UK public and charity sector accessibility standards
• gaining and storing consent from subjects in photography, video or case studies

Experience desirable

• previous experience in an NHS or charity/not-for-profit role
• creating content for charities or to assist with fundraising efforts
• understanding of ethical considerations and best practice regarding content creation, data privacy and consent, especially in healthcare-related contexts.

Skills & Knowledge essential

• ability to create various types of engaging content for digital platforms including infographics, videos, animations, podcasts, etc.
• excellent video and photography skills using DSLR or mobile phone camera
• skills in scriptwriting for video content and creating visually appealing graphics or visuals to accompany written content
• excellent people skills with the ability to establish good working relationships with colleagues and to put people at ease when in front of a camera
• able to work under pressure and to deadlines while prioritising and managing own workload
• familiarity with social media management platforms
• analytics proficiency to interpret social media metrics, including engagement and impact

Skills & Knowledge desirable

• proficiency in Adobe Creative Suite (specifically Photoshop, Illustrator, Premiere Pro, After Effects, Animate) or similar graphic design and video editing tools
• familiarity with CMS platforms for publishing website content and making backend updates. We use Craft but familiarity with any major CMS is acceptable.
• understanding of SEO principles and experience in optimising content for search engines
• a thorough knowledge of MS Office (Word, Excel and PowerPoint)
• awareness of emerging trends in content creation, social media, and digital marketing
• familiarity with, or interest in, AI-driven content generation or personalisation tools

The team

The communications team is responsible for keeping our supporters and local residents informed about the difference we make to the patients and staff of the Royal Free London NHS Trust. We celebrate achievements and promote the charity and its successes to the world.

We manage our digital presence through a range of channels including our website, our social media platforms and email marketing. We also produce a range of off-line content including print publications, impact reports, and ambient marketing materials. We provide photography and audio-visual services.

Organisation

The Royal Free Charity stands at the threshold of its most important period of development.

Our vision is for everyone served by the Royal Free London NHS Foundation Trust (RFL) to have access to world-leading healthcare, delivered by a thriving workforce, and driven by medical research that has a global impact. We support the 17,000 staff of the RFL and their two million patients across Barnet, Chase Farm, North Mid and Royal Free hospitals and more than 30 NHS services.

Through the services we provide, and the programmes and equipment we fund, we make a profound and immediate difference to patients experiences of care.

The recruitment process

To apply for this post, please send:

• CV (please include a link to your online portfolio or include your portfolio in the email with your CV and cover letter if it s not online)
• Cover letter addressing how you meet the criteria set out in the job description and person specification,

Please note, that applications submitted without a cover letter will not be considered for this role.

Closing date for application: Friday 21 February 2025, 12 noon.

Interview date: Wednesday 5 March 2025

Please note we are looking for the successful applicant to be available from 1 April 2025 onwards.

• You must be eligible to work in the UK

We are happy to consider any reasonable adjustments that candidates may require during the recruitment process.

As an equal opportunities employer, the Royal Free Charity is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join the Royal Free Charity and act in line with our values of dedication, innovation, partnership, energy and respect.

Benefits:

Core benefits

• 25 days of paid holiday, plus three-day office closure rest period between Christmas and New Year, and UK bank holidays. This increases to 30 days leave after five completed years of continuous employment (all le
• North Mid and Royal Free hospitals and more than 30 NHS services.
• A contributory pension scheme, where we match your 4% contribution towards your pension. If you choose to increase your payments into your pension scheme, we ll match your contribution up to 9%.
• A sick pay package that offers one month s full pay and one month s half pay in any 12-month period if you ve been with us for less than two years. This rises to two months full pay and two months half pay in any 12-month period after two years of continuous employment.
• Occupational maternity pay and paternity pay packages that provide more generous support than statutory pay alone.
• A flexible working policy to support our employees work/life balance.

Support for your financial wellbeing

• As a member of the Royal Free family, you ll be entitled to benefit from:
• Expert financial advice from our financial partner, the London Credit Union
  
  Savings on purchases with the Blue Light Card
  
  Our Death in Service benefit

Support for your health and wellbeing

Subsidised gym, pool and classes at our Rec Club in Hampstead

Secure bicycle parking and shower facilities at our Hampstead site

Fortnightly guided meditation

Free massage therapy from our complementary therapy team

Menopause peer support group

Employee Assistance Programme offering 24-hour access to free confidential advice and support on work and personal issues.

Find out more about working life at the Royal Free Charity in our short video: