Chief Marketing Officer

A rare opportunity to become a member of our Executive Team, providing clear leadership and strategic direction to help our continued growth.

Education Development Trust (EDT) is a charity that provides services that bridge the gap between education, training, and employment. We have been a leading careers service provider in the UK for over 20 years, renowned for our English language teaching expertise, and have a successful track record of managing programmes delivering careers, employment, and skills support.

Our portfolio of work continues to grow. Our range of services incorporates cutting-edge education research, large-scale programme management, careers and employability services and a global education consultancy service We have undertaken large-scale education reform projects and are trusted government partners in contexts as diverse as the UK, Rwanda, Lebanon, Kenya, Brunei and the UAE, alongside consultancy work in around 60 countries.

About the role

As Chief Marketing Officer, you will lead the strategic planning function in collaboration with the Executive Team, including the design, development, and implementation of the growth strategy for the organisation. This includes identifying and pursuing new opportunities for growth, developing and implementing strategies to increase revenue and market share, and leading cross-functional teams to achieve growth targets.

You will analyse market trends, customer insights, and evidence from our research to inform growth strategy, as well as identifying new opportunities for impact at scale and working in partnership with the Education, Skills and Consultancy teams to launch new products and enter new markets. In addition, you will track and measure the effectiveness of growth strategies and investment, adjusting activities accordingly.

The client facing teams in the Marketing Directorate will be under your leadership, including the Brand, Marketing, and Strategy teams. You will ensure that each function is fully aligned to the overall company strategy, and that the ways of working in the organisation are optimised to achieve growth targets for educational outcomes, revenue and financial contribution.

You will have:

• Proven leadership of successful brand and marketing campaigns aligned to organisational objectives
• Current knowledge of best-practice techniques in strategic growth in complex organisations (operations and control as well as analysis and commercial)
• Significant knowledge of strategic planning processes and strategic plan development in collaboration with a broad range of stakeholders
• Minimum of a degree equivalent qualification
• Evidence of continuing professional development
• Successful track record of strategic marketing and customer relationship management ideally in an educational environment
• Proven track record of achieving and/or exceeding targets for growth within the UK and international markets
• Experience of developing customer service strategies, the advocacy model of marketing and of managing customer relationships
• Experienced and seasoned in building, leading, motivating and developing a multi-dimensional team, with a track record of both team and personal success and growth

Benefits include:

• 30 days holiday plus bank holidays (pro rota)
• 11% Matched Pension Scheme
• Life Assurance
• Discounted gym memberships
• Health care cash plan
• Equipment to help you fulfil the role.

Closing date: 4th November 2024

Please note, we reserve the right to close our vacancies early if sufficient applications are received.

Education Development Trust is committed to safeguarding and promoting the welfare of children and adults whom we work with and come into contact with around the world. All applicants are subject to thorough screening and successful candidates are subject to the relevant level of criminal record checks with national police authorities or the UK's Disclosure and Barring Service (DBS). This will be at minimum a basic DBS check.

At Education Development Trust, we strive to create a workplace where everyone feels valued, can be themselves and knows they can reach their full potential. We embrace and celebrate our differences through various initiatives and support colleagues through a number of staff networks. We're committed to building a strong, diverse workforce and making Education Development Trust an inclusive place to work. If you have specific requirements or adjustments, please let us know if there is anything we can do to support your application. We are proud to be a member of the Disability Confident employer scheme.