Campaign Marketing Manager

Marketing Campaign Manager
£60,000 per annum
London (3 days per week on site)
12 Month - Initial Assignment

Our client is currently searching for a Marketing Campaign Manager to join their team in Paddington. They are searching for someone who is excited about marketing and ready to join on their new campaign within their customer loyalty programme.

Key Responsibilities:

• Support the development and delivery of the Customer Loyalty Communications strategy to drive growth, personalisation, frequency and engagement across our customer base
• Develop communications strategies and campaigns that deliver clear customer benefit and deliver against targets (like Monthly Active Users). Work closely with the appropriate business teams to understand their customer and commercial objectives and develop programmes of data led customer communications to support
• Collaborate with other marketing teams across M&S to bring the loyalty proposition, benefits and campaign moments to life across touchpoints, channels and activities.
• Own the end to end delivery of customer communications, including emails, banners, and push notifications. Work closely with teams to deliver into other channels including instore, onsite, paid and ATL.
• Collaborate with Analytics and Data Science teams to ensure activities leverage data led opportunities, embed test and learn, and are analysed for post campaign findings
• Ensure all customer communications align to our M&S and Sparks brand standards, and are reflective of communications standards
• Optimise all campaigns against key performance metrics, open rates, click through rates, offer redemption and opt outs. Embody a continuous improvement approach, continually evolving activity to ensure the best outcomes
• Ensure all activity is delivered on time, to budget, or appropriate risks and mitigations have been communicated
• Be mindful of key loyalty and communications trends from competitors, and outside the retail industry, and make recommendations as to how these can be adopted in our communications
• Find ways of improving executional efficiency across the team, and work with relevant teams eg. Product and Automation to implement
• Maintain positive relationships with our delivery partners (data, creative, development agencies etc.)

Key Skills/Experience:

• CRM experience
• Campaign Management/Project Management experience
• Customer centric, with a good degree of commerciality
• Retail/Loyalty experience
• Experience in agency management
• Data literate and numerically literate