Sr Digital Marketing Manager (m/f/x)

The Senior Digital Marketing Manager, Paid Search (SEM/PPC) will manage the day-to-day activities, including the strategy, planning, implementation, optimization, and reporting of paid search performance. This position will support strategic initiatives that deliver meaningful results, while continuing to evolve campaigns in alignment with the media strategy, and working with subject matter experts across other advertising channels.

This role is a remote opportunity in Austria -Fixed Term Contract until June 2026.

Why you will love being a Dynatracer

• Dynatrace is a leader in unified observability and security.
• We provide a culture of excellence with competitive compensation packages designed to recognize and reward performance.
• Our employees work with the largest cloud providers, including AWS, Microsoft, and Google Cloud, and other leading partners worldwide to create strategic alliances.
• The Dynatrace platform uses cutting-edge technologies, including our own Davis hypermodal AI, to help our customers modernize and automate cloud operations, deliver software faster and more securely, and enable flawless digital experiences.
• Over 50% of the Fortune 100 companies are current customers of Dynatrace.

Daily management and hands-on optimization of the Google Search Ads and Bing Ads campaigns, including creation, implementation, and optimization

Perform keyword research for paid campaigns to identify new target keywords in our markets

Monitor, analyze and report campaign effectiveness, as well as detailed analysis and strategic recommendations for continuous improvement (e.g., bid testing, AB testing, landing page optimization)

Update and maintain landing pages, ensuring alignment with campaign objectives, using a CMS and basic HTML for content adjustments as needed

Support monitoring, managing and pacing high volume media budgets

Create and analyze reports from the paid marketing reporting tools and Power BI with tools like Looker and Excel

Help prepare agendas and presentations, quarterly deep dives, and business reviews

What will help you succeed

• 5+ years of hands-on experience in paid digital marketing with a focus on paid search
• Bachelor's degree
• Strong understanding of the behaviors of search engines, keyword research, and bidding strategies
• Familiarity with analytics and data visualization platforms such as Google Analytics, Looker, Excel and Power BI
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Experience working with a CMS and HTML
• Understanding of user experience and conversion rate optimization techniques
• Passion for learning the latest paid digital marketing trends and strategies
• Ability to work autonomously and have excellent attention to detail
• Strong communication skills and comfortable presenting concepts and deliverables to internal stakeholders and external vendors
• Willingness to adjust working hours to support the international team

Preferred Qualifications

• Working experience in a B2B software / SaaS company preferred in cooperation with product marketing managers
• Experience with international localized campaigns (outside Europe)
• Proficiency with Craft CMS
• Previous experience working with remote and international team members
• Advanced knowledge of web analytics tools (e.g. Google Analytics); tag management tools (e.g. Google Tag Manager) is an advantage

Your role at Dynatrace

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