Social Media Specialist
Posted 9 days 22 hours ago by Vitality
Permanent
Full Time
Media, Digital & Creative Jobs
London, United Kingdom
Job Description
About The RoleTeam - Technical Marketing, Content & SocialWorking Pattern - Hybrid - 2 days per week in the Vitality London, Bournemouth or Stockport office. Full time hours per week. We are happy to discuss flexible working! Top 3 skills needed for this role:
- Copywriting
- Community building
- Comfortable working across multiple areas of the business
- Deliver Vitality's social media strategy to increase followers & fans in order to build brand awareness and engagement with our unique propositions.
- Delivers high-quality social media content to stimulate positive brand, product consideration and engagement from fans and followers and to present Vitality as an authoritative voice in the Health, Fitness, Wellbeing conversations.
- Manages brand social media channels on LinkedIn - Vitality UK, Vitality Business and Vitality Adviser. Supporting the social media manager on content curation, planning, posting and community management.
- Support the wider social media channels - Facebook, Twitter, Instagram, LinkedIn, Glassdoor and YouTube to ensure Vitality has a consistent brand tone of voice.
- Research and monitor activity of Vitality's competitors to reach and then stay at in social conversations.
- Ensure that all social media marketing content has considered keywords for optimal reach and link building.
- Monitor and report on Vitality's performance in social media platforms using tools such as Brandwatch and Google Analytics to make recommendations based on actionable insights and evolve social media marketing strategies and campaigns as appropriate.
- Attend events and shoots as required during working hours or out of hours to capture 'behind the scenes' content for use across Vitality social media platforms.
- Manage and facilitate social media communities by responding to social media posts and developing discussions (as relevant with the Social Media Servicing team) to ensure issue resolution and exceptional customer experience, and overseeing the social media tone of voice and personality.
- Attend networking events on a regular basis to keep abreast of industry movements and evolve Vitality's social media marketing best practices and strategies as relevant.
- Content creation and storytelling.
- Major social media platforms like Facebook, Twitter, Instagram, TikTok and YouTube.
- Copywriting and editing.
- Strong organisational skills for planning.
- Communication skills for internal updates and stakeholder management.
- Data collection and analysis
- Ability to distil technical content into digestible, social-first posts.
- Keen interest in social media platforms - algorithm changes, emerging content, trends.
- Bonus Schemes - A bonus that regularly rewards you for your performance
- A pension of up to 12%- We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance - With its own set of rewards and benefits
- Life Assurance - Four times annual salary
- Help you to be the healthiest you've ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how, where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try, fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.