SEO Specialist/Analyst (Senior Associate)
Posted 18 hours 12 minutes ago by McCabe & Barton
Job title: SEO Senior Associate
Location: London
Our client is a dedicated website optimisation agency, based in Central London. We previously helped to build one of the largest and most well-respected digital analytics agencies in the UK. Our founders have over 35 years combined experience in the field and are passionate about helping businesses win with data. We're a small but fast-growing boutique agency.
Our SEO service line kicked off in October 2023, with our focus being on the core SEO pillars of content, technical, and local SEO. Our goal is to use data to make meaningful optimisations for our clients, and to collaborate with wider marketings channels such as Website Testing, Analytics, and PPC. Following ten months of successful growth, we are continuing to grow our team and expand our offering. You will be working under our SEO Manager, and our SEO Director, who have a combined 10+ years' experience in agency-side SEO.
This is an exciting opportunity for an individual who is ready to take the next step in their career, and wishes to work with clients where SEO optimisations truly make a difference.
The Role
We're seeking an individual experienced in SEO to join our team as a Senior Associate to support with the development and execution of SEO strategy for our existing and upcoming clients. As a Senior Associate, you will be responsible for supporting delivery of SEO optimisations, as well as contributing to the overall strategy and taking the lead on clients.
As we offer full-service SEO, we are looking for individuals who are excited by the prospect of working across content, technical, and local optimisations. You may not have had experience across all three, but some understanding of how they communicate with each other and a desire to get stuck in is all we ask for. We are more than happy for you to spend time brushing up your skills in other areas, and will provide training/resource to do so.
You will be expected to be in our office in Shoreditch 2-3 days per week.
What will you be doing?
As a relatively newly formed agency, you will have a unique opportunity to shape the direction and growth. As we continue to grow, you will help us build a best-in-class SEO practice. Your contributions will be instrumental in shaping the future of our agency and the services we offer.
Core responsibilities will include:
-Building strong relationships with clients, acting as the supporting/main point of contact for project/retainer-based work
-Conducting SEO audits as part of initial delivery for new clients, as well as semi-regular audits as required, spanning across content, technical (incl. site speed), and local SEO to form the basis of an ongoing roadmap
-Executing and delivering content briefs on a regularly scheduled basis
-Executing and delivering technical optimisations on a regularly scheduled basis
-Conducting monthly reporting on an ongoing basis in Looker Studio for existing clients, as well as impact reporting to communicate the value of optimisations made for clients, using tools such as GSC, GA4, Semrush, and so on
-Collaborating with our internal CRO and Analytics teams to drive our vision for website optimisation further; seeking opportunities for combined case studies, ways of working, innovation, and so on
-Collaborating with our media agency partners to drive a combined SEO/PPC strategy for applicable clients
-Supporting with the mentoring of junior team members as the team expands
-Collaborating with the SEO Manager and Director to define the overall SEO strategy of the department, shaping best practices and working with platform providers to get the most out of our data
What are we looking for?
-At least 1 year of agency-side experience in SEO
-Familiar with best practices across Content, Technical & Local SEO, with an understanding of how the three disciplines interact with each other
-An understanding of how to prioritise SEO recommendations in an effective strategy to drive results for clients
-Comfortable with data manipulation within Google Search Console & GA4
-Comfortable with using tools such as SEMRush, Screaming Frog, Looker Studio
-Strong communication & account management skills
-Strong organisational skills and an ability to manage multiple projects simultaneously
-Strong problem-solving skills and a desire to be innovative
Nice to haves
-Some experience in SEO across any of (but not limited to) eCommerce, B2B, Healthcare, Restricted Industries
-Some experience with working with web development or copywriting partners
-Some experience with collaborating with other marketing channels such as PPC/CRO
Perks of the job
-25 days holiday per year with the opportunity to roll days into the next year, with office closure over Christmas
-A hybrid working approach; 2-3 days in our C.London office, and we will help get you set up with a home office set-up that suits you
-Access to an on-demand, self-serve mental health and wellbeing platform
-Training & upskilling: days off for conference attendance, going on relevant training courses, support in gaining industry certifications.
-Plenty of opportunities for development and growth. We have always found the more rewarding approach to scaling the team is through developing the people we have, whether they're first-jobbers or more experienced heads. We want to support you in your career goals because if you're happy and successful, we'll be happy and successful
-What else do you want? You'll be directly shaping the benefits we offer as we start to scale - whether that's birthday days off, how we contribute to a better society or loads of toast. Toast has been key where we've previously worked.