SEO and Digital Executive

The Talent Set are delighted to be working with London & Partners to find their new SEO & Digital Executive.

The charity offers a flexible working environment, with hybrid working 2 days per week from their London office.

Reporting into the SEO Manager, this role will specifically focus on the Visit London brand which is part of the Marketing, Destination and Commercial Directorate.
The role of the SEO & Digital Executive will be to provide best practice optimisations to the content team and the developers to help us acquire, engage and grow users and revenue for the website, helping us to deliver our ambitious growth strategy.
You will be developing your understanding of key channels and be familiar in using tools and data to provide insights and recommendations for you and the wider team to implement. You will also be expected to audit and analyse additional online acquisition channels, and how they could drive even more users and revenue to hit our growth targets.

Key Responsibilities:

• Perform detailed keyword research to provide actionable insights and recommendations to the content team, working with them, as well as doing so yourself, to implement onto both existing and new content via our CMS system

• Conduct competitor and keyword gap analyses to identify valuable opportunities. and produce content briefs for internal teams to action

• Collaborate with internal teams to implement technical SEO fixes identified by the SEO Manager and agencies, eventually performing regular technical audits following internal training.

• Collaborate with various teams to ensure the implementation of SEO best practices across all channels

• Eventually lead on monthly reporting with channel leads across the team, and help ensure we are on track with KPI's by using analytical tools

• Research wider acquisition work, such as PPC and social commerce with the respective teams, as well as with our key partners

• Take a leading role with implementing and reporting on display ads on our site. Monitoring any discrepancies and proactively optimising and reporting on their performance

• Brief design teams on visual content and video optimisation and helping to implement recommendations

• Create regular data and insights reports for advertisers and sponsors

• Create PowerPoint slides with the Business Development Manager for advertising and sponsorship proposals and reporting

• Contribute to and ideate for Digital PR/link building campaigns

• Identify solutions that could help to automate SEO fixes or recommendations

• Update income information on Salesforce and other company records and raise purchase orders for our agency and third-party services

Person Specification:

• Well-rounded SEO knowledge both on-page and technical SEO. As a team, and company, there is a real willingness to support personal development, so this role is ideal for someone who is enthusiastic to learn both for the role and on a personal level

• An analytical mindset with keen attention to detail, proactivity sharing results and insights to optimise our SEO and display ad channels.

• Working knowledge of the following tools: Google Analytics, Google Search Console, AhRefs, SEMrush and Screaming Frog

• Competent with Excel formulas and proficient with Microsoft Word and PowerPoint

• Possess good communication and presentation skills and be able to explain more complex SEO issues to the wider team

• Hands on CMS experience - while we use Sitecore, practical use of any CMS system for publishing and making backend changes is a plus

• A proactive approach in exploring additional channels and opportunities to grow Visit London's users

• Experience in content writing from writing for a blog to a website

• Natural interest in the world of SEO and will be aware of the changing landscape of search marketing

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.