Senior Direct Marketing Executive - Retention

Salary: £36,000 - £38,000
Contract: Permanent, full-time
Location: London Hybrid
Closing date: 17 th March 2025
Benefits: 26 days annual leave excluding bank holidays, leave purchase scheme, Wellbeing day

Are you looking for an exciting opportunity to step into a Senior Direct Marketing Executive (Retention) role? We are working with the amazing Royal Air Force Benevolent Fund as they look for a passionate fundraiser to join them in this newly created role.

As Senior Direct Marketing Executive - Retention, you will take the lead on scoping, proposing and implementing multi-channel stewardship campaigns to maximise income and supporter engagement. This will be done through both offline and digital activity through stewardship and development campaigns to uplift warm contacts.

This is a very exciting opportunity for a fundraiser with direct marketing experience to take a step up and play a large part in shaping and delivering a donor engagement strategy.

To be successful as the Senior Direct Marketing Executive - Retention, you will need:

• Proven experience in managing mass market donor or customer retention / loyalty activity
• Excellent understanding of digital and offline marketing principles and best practices
• Experience of effectively briefing and managing ongoing relationships with agencies.

If you would like to have an informal discussion, please call Ashby on or email your interest along with your CV to

Ashby Jenkins Recruitment are a specialist charity recruitment agency, we use our extensive sector knowledge and experience to match candidates to the most suitable roles. We take a relationship-led approach to recruitment, working ethically, supporting people to find their perfect role within the not-for-profit sector.

We are passionate about improving equality across the sector, you can read more about our commitment to diversity here.

If enough applications are received the charity reserve the right to end the application period sooner.